[ FreeCourseWeb.com ] Consumer Behavior: Advancing Understanding In Digital Age
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Published 11/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.20 GB | Duration: 3h 31m
Technology, Digital Behavior, and Customer Behavior
What you'll learn
Understand key concepts in consumer behavior: Explore the foundational principles of consumer behavior.
Analyze the role of technology and digital trends: How digital behaviors, touchpoints, and online communities influence modern consumer interactions.
Evaluate factors influencing consumer decision-making: How perception, learning, memory, self-concept, attitudes, and motivations shape consumer intentions.
Apply consumer behavior theories to practical contexts: Integrate theories into real-world applications, such as product development, word-of-mouth strategies.
Requirements
Beginner-friendly: All concepts will be explained clearly, making it accessible for students, professionals, and enthusiasts at all levels.
Curiosity encouraged: A willingness to learn and explore the fascinating world of consumer behavior is all you need to get started.
No special tools needed: You only need a computer or device with internet access to participate and engage with the course materials.
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