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This book covers a wide range of topics related to the integration of Artificial Intelligence, Big Data, IoT, and Blockchain: From Concepts to Applications. It begins by establishing a solid foundation and introducing the concepts and principles of each technology. The subsequent chapters delve into the various applications and use cases, providing readers with real-world examples of how AI, IoT, and Blockchain can be leveraged to address key challenges in Smart Environments. Data is becoming an increasingly decisive resource in modern societies, economies, and governmental organizations. Data science, Artificial Intelligence, and Smart Environments inspire novel techniques and theories drawn from mathematics, statistics, information theory, computer science, and social science. This book reviews the state of the art of big data analysis, Artificial Intelligence, and Smart Environments. It includes issues that pertain to signal processing, probability models, machine learning, data mining, databases, data engineering, pattern recognition, visualization, predictive analytics, data warehousing, data compression, computer programming, smart city, etc. The papers in this book were the outcome of research conducted in this field of study. The latter makes use of applications and techniques related to data analysis in general and big data and smart cities in particular. The authors hope that this book serves as a valuable resource and guide for readers, empowering them to navigate the intricate landscape of Artificial Intelligence, IoT, and Blockchain in Smart Environments. Let the authors embark on this transformative journey together, as the authors explore the concepts and applications that hold the potential to shape the future of Smart Environments. The book appeals to advanced undergraduate and graduate students, post-doctoral researchers, lecturers, and industrial researchers, as well as anyone interested in big data analysis and Artificial Intelligence.
Preface
Iterative Method of Newton-Raphson for Systems with Two Equations
Harnessing Reinforcement Learning for Enhanced Solar Radiation Prediction: State-of-the-Art and Future Directions
LoRaWAN-Based Smart Irrigation Systems: A Literature Review
A Temporal Metadata Management Approach for Data Lakes
Artificial Intelligence in Social Media: From Content Personalization to User Engagement
Designing a Comprehensive Data Security Protection System for Multi-dimensional Threats in Cloud Computing
Optimized CNN-BiGRU Intrusion Detection Model with SMOTE Enhancement: Using Optuna for Automated Hyperparameter Tuning
Digitally-Enabled Labor Market: The Dark Side of Digital Transformation
A Comparative Study on the Adoption of Customer Relationship Management (CRM) Technologies by Family and Non-Family Small and Medium Enterprises (SMEs)
Learning Design of Lesson Plans with LAMS and CADMOS
Systematic Literature Reviews in Political Marketing: Behavior, Influence, and Trust in the Era of Big Data and Artificial Intelligence
The Role of Artificial Intelligence and Collective Intelligence in the Evolution of the HR Function
The Role of Business Intelligence Systems in an Organization
Marketing Strategies Developed by Informal Production Units
Medical Image Compression Using Discrete Wavelet Transform
Perspectives on the Integration of Artificial Intelligence in the Independent Hotel Sector of the Rabat-Sale-Kenitra Region: An Empirical Study
Modeling Moroccan Consumer Behavior: An Empirical Approach
Exploring Consumer Behavior in Emerging Markets Towards Organic Products Through Local Identity, Patriotism, and Trust in Origin: Moroccan Case
The Influence of Behavioral Biases on Portfolio Management Decisions: Deviations from the Efficient Frontier of Modern Portfolio Theory
Optimizing Hyperparameters for Fraud Detection: A Comparative Analysis of Machine Learning Algorithms
Human Resources Manager: Agent of Change
Excel-Based Simulator for a Better Decision Making in a Financial Market
Springer Data Modeling Approaches Applied to Marketing and Management
Resident’s Cooperative Behaviors Towards a Place Brand: A Comprehensive Literature Review
Public Bus Transport Service Quality and Passenger Satisfaction: A Bibliometric Analysis (2000–2022)
Trust as a Catalyzer of Political Marketing: From Dichotomy to Confluence
The Impact of Compulsory Health Insurance on Medical Care Expenditure by Moroccan Households: A Matching Approach
The Contribution of Support Structures in Promoting Youth Entrepreneurship in Morocco
The Role of Territorial Marketing and Social Networks on the City’s Brand Image and Loyalty: The Case of the City of Hammamet
The Post-crisis Recovery of Domestic Tourism
Role of the e-Marketing Strategy in the Promotion and Marketing of Terroir Products: Case of Moroccan Agricultural Cooperatives
Marketing 5.0: A New Approach to Enhance Customer Experience (CX) Through the Integration of Innovative Technologies into the Customer Customer Journey
Unlocking Consumer Minds: A Comprehensive Exploration of Neuromarketing Techniques and Consumer Decision Processes
Stakeholders’ Involvement in Place Marketing: Theoretical Background
The Effect of Influencers’ Humor on Moroccan Consumers’ Behavior: Bilateral Analysis
Assessing COVID-19’s Impact on Passenger Perception of Bus Service Quality
Big Data Analytics in Supply Chain Management
Human Resources Marketing, Attractiveness, Loyalty and Retention of Professional Talents
Applying the DART Model in Value Co-creation: The “DYALNA” Case Study
The Use of Big Data Analytics in E-commerce Marketing: A Case Study of Morocco
Personal Values as Drivers of Sustainable Behaviors in Moroccan SME Managers
Behavioral Intention in the Digital Era
Remote Managerial Efficiency in a Teleworking Context: An Exploratory Study Based on a Moroccan Startup Case
Sustainability in the Internet of Things: Insights, Scope, and AI-Driven Optimized Water Management with Big Data Integration
Bar Code Detection for AI-Driven EDA and Big Data Analytics
AI-Enhanced Big Data IoT System for Helmet Detection to Boost Biker Safety
Strategies for Migrating BI Solutions to the Cloud: A Framework for Integrated and Secure Viability Analysis
Algorithmic Approaches to the Traveling Salesman Problem for the Development of Students’ Computational Thinking
Predict Rich Learner School Dropout and Improve Success Rates Using a Datamining Study and Machine Learning Algorithms
Incidence of Air Pollution on Human Development in Emerging Countries: A Supervised Learning Approach
Temperature Measurement System to Detect Possible Cases of Patients with Diabetic Foot Applied to University Professors
Author Index