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12-01-2024 18:07 (edited 12-01-2024 18:15) by Mantesh
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Design Is How It Works: How the Smartest Companies Turn Products into Icons
Publisher : Portfolio
Language : English
Hardcover : 240 pages
ISBN-10 : 1591843227
ISBN-13 : 978-1591843221
1.66 MB
It's not just what it looks like and feels like. Design is how it works."-Steve Jobs
There's a new race in business to embrace "design thinking." Yet most executives have no clue what to make of the recent buzz about design. It's rarely the subject of business retreats. It's not easily measurable. To many, design is simply a crapshoot.
Drawing on interviews with top executives such as Virgin's Richard Branson and Nike's Mark Parker, Jay Greene illuminates the methods of companies that rely on design to stand out in their industries. From the experiences of those at companies from Porsche to REI to Lego, we learn that design isn't merely about style and form. The heart of design is rethinking the way products and services work for customers in real life. Greene explains how:
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