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The complexity and dynamism of the factors of the modern business environment sets the task of effective human resource management, maximum self-realization and professional growth of employees. The manager needs to have coaching competence to constantly control the direction of professionally oriented development in the business space. The authors tell how, paying special attention to the corporate culture, the motivation of decisions in the context of sustainable development, you can get the desired result from the company's employees. Coaching as a tool for adaptive personnel management in modern companies allows developing a reputational concept of building a sustainable development team and achieving its implementation through active interaction with personnel. The monograph is intended for HR managers, students, studying management and administration, business coaches, recruiter’s specialists, as well as for those who seek to deepen their knowledge in the field of coaching