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The Elements of Eloquence: Secrets of the Perfect Turn of Phrase
by Mark Forsyth

Brilliant and very clever writer shows you the tricks of the trade. A book highly recommended by professional writers.

From the paperback edition, November 3, 2016

Mark Forsyth is the author of several books on language, including, most recently, The Illustrated Etymologicon. He has also written books about drunkenness, Christmas traditions, and bookshops. He studied English at Oxford University, and lives in Clerkenwell, London.


AMAZON description:

From the #1 international bestselling author of The Etymologicon and The Horologicon comes an education in the art of articulation, from the King James Bible to Katy Perry.

From classic poetry to pop lyrics, from Charles Dickens to Dolly Parton, even from Jesus to James Bond, Mark Forsyth explains the secrets that make a phrase—such as “O Captain! My Captain!” or “To be or not to be”—memorable.

In his inimitably entertaining and wonderfully witty style, he takes apart famous phrases and shows how you too can write like Shakespeare or quip like Oscar Wilde. Whether you’re aiming to achieve literary immortality or just hoping to deliver the perfect one-liner, The Elements of Eloquence proves that you don’t need to have anything important to say—you simply need to say it well.

In an age unhealthily obsessed with the power of substance, this is a book that highlights the importance of style.

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