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This book embraces the idea that, in the 21st Century, there is no single prescription for business strategy development, choice and implementation. The challenges facing firms, not-for-profit organizations and the public sector are significant and call for creativity, inclusivity, diversity and responsibility. The worldview that all products and services should be organized predominantly around external and internal markets has recently been shown to have significant limitations. For example, in the age of Covid-19, global supply chains cannot be maintained as borders close and demand patterns change. There is also a realization that whilst markets may be efficient in the allocation of resources in a world of infinite economic growth, the looming and deepening crisis of climate change, UN Sustainable Development Goals, pandemics and diversity have exposed the risks associated with this market worldview and the indicators that drive it such as GDP, stock market values, return on investment, executive remuneration, etc. This book augments and challenges existing texts to offer a progressive, challenging, decolonized and plural business strategy curriculum