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Big Data Analytics: Applications in Business and Marketing explores the concepts and applications related to marketing and business as well as future research directions. It also examines how this emerging field could be extended to performance management and decision-making. Investment in business and marketing analytics can create value through proper allocation of resources and resource orchestration process. The use of data analytics tools can be used to diagnose and improve performance.
The book is divided into five parts.
Embrace the Data Analytics Chase: A Journey from Basics to Business
Big Data Analytics and Algorithms
Market Basket Analysis: An Efective Data-Mining Technique for Anticipating Consumer Purchase Behavior
Customer View—Variation in Shopping Patterns
Big Data Analytics for Market Intelligence
Advancements and Challenges in Business Applications of SAR Images
Exploring Quantum Computing to Revolutionize Big Data Analytics for Various Industrial Sectors
Evaluation of Green Degree of Reverse Logistic of Waste Electrical Appliances
Nonparametric Approach of Comparing Company Performance: A Grey Relational Analysis
Applications of Big Data Analytics in Supply-Chain Management
Evaluation Study of Churn Prediction Models for Business Intelligence
Big Data Analytics for Marketing Intelligence
Demystifying the Cult of Data Analytics for Consumer Behavior: From Insights to Applications