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Our threefold mission with this text is to inform, instruct, and inspire. We strive to inform students about the important concepts, practices, and leaders in the world of management. We hope to instruct readers by helping them identify their options, make good decisions, and take effective action. To inspire is no small aspiration, but we aspire to do so by providing a real sense of the challenges, possibilities, and opportunities that lie ahead.
Inspiring is a word not often used to describe textbooks, but it’s a long-standing goal for us. Whether your personal goals include teaching or learning or both, starting your own company, leading a team to greatness, building an enduring organization, delighting your customers, or generally forging a gratifying career, we hope to help you find fulfilling futures.
Students and future leaders need to understand certain realities. The world of management is competitive. It also is rich with important collaborative opportunities that can strengthen the performance of individuals, teams, and organizations.
Furthermore, managers have never faced so many tough challenges with so many potential risks and rewards. Never before has it been so imperative to your career that you learn the skills of management.
Yes, business and the world at large are competitive. But it’s not that simple. In fact, to think strictly in terms of competition is overly cynical and often self-limiting, sometimes-sooner or later—sabotaging performance. Along with a realistic perspective on competitive realities, vital managerial skills sets include collaboration and leadership. To succeed, teams and organizations need people to work with rather than against one another. Put another way, you can’t perform alone—the world is too complex, and business is too challenging.
You need to work with your teammates. Leaders and followers need to work as collaborators more than as adversaries. Work groups throughout your organization need to cooperate with one another. Business and government, often viewed as antagonists, can work productively together. And intense competitors collaborate on some things-—for example, joint ventures-—even as they compete in other arenas. How does an organization create competitive advantage through collaboration? It’s all about the people, and it derives from good leadership