Torrent details for "Baker M. Marketing. Theory and Practice 1976 [andryold1]" Log in to bookmark
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The foundations of marketing.
Evolution of the Marketing Concept.
The Needfor Theory in Marketing.
The Sources of Marketing Theory.
Evolution of marketing thought.
Towards a Theory of Consumer Behaviour.
Communication Theory and Marketing.
Channels of Distribution.
Diffusion Theory and Marketing.
Extending the Marketing Concept.
Marketing under Attack