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The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today’s entrepreneurial challenges. From Bob Hisrich’s expertise in global entrepreneurship to Mike Peter’s background as a both a real-life entrepreneur and academic to Dean Shepherd’s current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.
The Entrepreneurial Perspective
Entrepreneurship and the Entrepreneurial Mind-Set
Entrepreneurial Intentions and Corporate Entrepreneurship
Entrepreneurial Strategy: Generating and Exploiting New Entries
From Idea to Opportunity
Creativity and the Business Idea
Identifying and Analyzing Domestic and International Opportunities
Intellectual Property and Other Legal Issues for the Entrepreneur
From the Opportunity to the Business Plan
The Business Plan: Creating and Starting the Venture
The Marketing Plan
The Organizational Plan
The Financial Plan
From the Business Plan to Funding the Venture
Sources of Capital
Informal Risk Capital, Venture Capital, and Going Public
From Funding the Venture to Launching, Growing and Ending the New Venture
Strategies for Growth and Managing the Implication of Growth
Accessing Resources for Growth from External Sources
Succession Planning and Strategies for Harvesting and Ending the Venture
Cases