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A timely and up-to-date "go-to" reference work for business events, The Routledge Handbook of Business Events explores and critically evaluates the key debates and controversies inherent to this rapidly expanding subject of study and industry. The volume brings together leading specialists from a range of disciplinary backgrounds and geographical regions, to provide state-of-the-art theoretical reflection and empirical research on management aspects as well as economic, social and environmental impacts and external factors such as transportation. The book incorporates the varied expertise of some 30 expert authors to provide a definitive collection of statements in this field, accompanied by illustrative and engaging case studies embodying real-life scenarios and examples on an international scale.This book is an excellent resource for students, researchers and academics of Events, as well as those of related studies in particular Tourism, Hospitality, Sport, Leisure, Marketing, Business and Development Studies.
Introduction
The World of Business Events
Research Directions in Business Events: An Evaluation of Literature Reviews 1996-2019
Building National Capabilities for Business Events
Strategic Event Planning
The Distribution Channel of Business Events
Business Events Impact
The Impact of Business Events
Social Value of B2B Tradeshows
The Importance of Business Events for Rural Women in Business
Individual Attendees’ Value of Business Events
Business Events and Sustainability
The Application of Corporate Social Responsibility Principles to Corporate Meetings
Sustainability Developments at Conference Centres: A Greener Future for Business Events
Alternative Venues for Business Events
The Role of Convention Visitor Bureaus in Business Events
Business Events and Sustainability Policies
Indigenous Business Events and Organisational Legitimacy
Business Events and Technology
Smart Technologies and the Future of Business Events
Technology Innovation in Business Events
An Overview of Virtual Business Events: Can Everyone Hear Me?
Business Events Marketing and Sponsorship
Business Events Enhancing Destination Competitiveness
Business Events as a Differentiation Strategy for Tourist Destinations
The Role of DMOs in Business Events
Approaches to Business Event Sponsorship: The Case of Agrochemex
Social Media Marketing for Business Events
Business Events Operations
Business Events and Hospitality
Business Events and Chinese Hospitality
Designing and Developing Content for Collaborative Business Events
Risk and Crisis Management and Business Events: A Destination Perspective
Conclusion