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Public involvement has the power to promote an active circulation of media content and can generate economic and cultural value for organizations. The current perspectives on interactions between audiences, organizations, and content production suggests a relational logic between audiences and media through new productivity proposals. In this sense, it is interesting to observe the reasoning of audience experience through the concepts of interactivity and participation. However, there is a gap between the intentions of communication professionals and their organizations and the effective circulation and content retention among the audiences of interest, as well as the distinction between informing and communicating. Navigating Digital Communication and Challenges for Organizations discusses communication research with a focus on organizational communication that includes a range of methods, strategies, and viewpoints on digital communication. Covering a range of topics such as internal communication and public relations, this reference work is ideal for researchers, academicians, policymakers, business owners, practitioners, instructors, and students.
Internal Communication in Contemporary Organizations: Digital Challenge in a Project Management Department
The Digital Influence Ecosystem and Its Relation to Organizational Communication: Characterizations, Possibilities, and Best Practices
Disruptive Communication: Challenges and Opportunities of the 21st Century
Media Visibility in the Digital Context: Implications for Organizational Communication
How Small Companies Used Shopstreaming in Their Fight for Survival in a COVID-19 Scenario: Case Studies from Brazil and Portugal
COVID-19 Vaccination Campaign: The Uruguayan Case – Contributions of Digital Communication
Health Communication on Social Media: Perceptions and Influences
Beyond the Corporate Digital Newsroom 2.0
Bridging Journalists and PR Practitioners in a Digital Context: A Good Practice Case Study
Empathic Brands: Proposing a Model for Its Measure and Evaluation
Place Branding, Digital Communication, and Citizenship
Internet Marketing: Factor of Improving SME Business in Serbia
The Use of CRM in Marketing and Communication Strategies in Portuguese Non-Profit Organizations
Social Media Reputation, Corporate Reputation: Social Media Risks on Corporate Reputation and Precautions