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This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan. Teaching and Learning Experience This text will provide a better teaching and learning experience–for you and your students. Here’s how: Focus on the “Front End” of the Entrepreneurial Process: The entrepreneurial process is discussed and defined as part of the comprehensive business plan process. Give Students a Solid Point of Reference: A business plan, for a fictitious company name Prime Adult Fitness, is built throughout the course of the book. Present Special Insights on Presenting and Writing a Business Plan: The book provides tips and suggesting for presenting a business plan with confidence.
Starting the Process
Why Plan?
What to Do Before the Business Plan is Written
Developing and Screening Business Ideas
Feasibiity Analysis
Preparing a Business Plan
Introductory Material, Executive Summary, and Description of the Business
Industry Analysis
Market Analysis
Marketing Plan
Management Team and Company Structure
Operations Plan and Product (or Service) Design and Development Plan
Financial Projections
Presenting the Business Plan
Presenting the Plan with Confidence