| File | Size |
|---|
| 01.Advertising Foundations/01-Introduction/01-Advertising foundations.mp4 | 22.50 MB |
| 01.Advertising Foundations/02-The Basics of Advertising/01-The ad cycle.mp4 | 37.76 MB |
| 01.Advertising Foundations/02-The Basics of Advertising/02-Defining an audience.mp4 | 27.37 MB |
| 01.Advertising Foundations/02-The Basics of Advertising/03-Setting objectives.mp4 | 19.18 MB |
| 01.Advertising Foundations/02-The Basics of Advertising/04-Creating an advertising strategy.mp4 | 17.46 MB |
| 01.Advertising Foundations/02-The Basics of Advertising/05-Crafting an advertising message.mp4 | 36.12 MB |
| 01.Advertising Foundations/02-The Basics of Advertising/06-Producing an ad.mp4 | 39.81 MB |
| 01.Advertising Foundations/02-The Basics of Advertising/07-Placing an ad.mp4 | 38.00 MB |
| 01.Advertising Foundations/02-The Basics of Advertising/08-Writing a brief.mp4 | 29.81 MB |
| 01.Advertising Foundations/03-Creating a Minimum Viable Plan/01-Being where the customers are.mp4 | 39.35 MB |
| 01.Advertising Foundations/03-Creating a Minimum Viable Plan/02-Basic digital presence.mp4 | 34.48 MB |
| 01.Advertising Foundations/03-Creating a Minimum Viable Plan/03-Basic advertising presence.mp4 | 33.75 MB |
| 01.Advertising Foundations/03-Creating a Minimum Viable Plan/04-Mapping competitors.mp4 | 23.19 MB |
| 01.Advertising Foundations/03-Creating a Minimum Viable Plan/05-Basics of public relations.mp4 | 32.54 MB |
| 01.Advertising Foundations/03-Creating a Minimum Viable Plan/06-Content strategy.mp4 | 24.32 MB |
| 01.Advertising Foundations/04-Working with Advertising Partners/01-The landscape of marketing providers.mp4 | 42.23 MB |
| 01.Advertising Foundations/04-Working with Advertising Partners/02-Research and strategy partners.mp4 | 30.73 MB |
| 01.Advertising Foundations/04-Working with Advertising Partners/03-Design creative and content partners.mp4 | 34.56 MB |
| 01.Advertising Foundations/04-Working with Advertising Partners/04-Production and digital development partners.mp4 | 25.66 MB |
| 01.Advertising Foundations/04-Working with Advertising Partners/05-Analytics and optimization partners.mp4 | 25.75 MB |
| 01.Advertising Foundations/05-Advertising in Larger Corporations/01-Working with an agency.mp4 | 29.25 MB |
| 01.Advertising Foundations/05-Advertising in Larger Corporations/02-Next steps.mp4 | 19.53 MB |
| 02.Writing Ad Copy/01-Introduction/01-Shaping your message.mp4 | 16.46 MB |
| 02.Writing Ad Copy/02-Rules of Ad Copy Writing/01-Writing for web readers.mp4 | 17.34 MB |
| 02.Writing Ad Copy/02-Rules of Ad Copy Writing/02-Keep content fresh.mp4 | 13.21 MB |
| 02.Writing Ad Copy/02-Rules of Ad Copy Writing/03-Language and tone.mp4 | 16.34 MB |
| 02.Writing Ad Copy/03-Ad Copy Goals/01-Micro vs macro goals.mp4 | 20.06 MB |
| 02.Writing Ad Copy/03-Ad Copy Goals/02-Acquisition goals.mp4 | 17.92 MB |
| 02.Writing Ad Copy/03-Ad Copy Goals/03-Retention goals.mp4 | 16.14 MB |
| 02.Writing Ad Copy/04-Writing Ad Copy for Different Media/01-Website ad copy.mp4 | 7.45 MB |
| 02.Writing Ad Copy/04-Writing Ad Copy for Different Media/02-Email ad copy.mp4 | 7.02 MB |
| 02.Writing Ad Copy/04-Writing Ad Copy for Different Media/03-Direct mail ad copy.mp4 | 6.43 MB |
| 02.Writing Ad Copy/04-Writing Ad Copy for Different Media/04-Social media ad copy.mp4 | 9.36 MB |
| 02.Writing Ad Copy/05-Understanding Your Audience/01-How psychology affects ad copy.mp4 | 10.55 MB |
| 02.Writing Ad Copy/05-Understanding Your Audience/02-Psychological triggers Priming.mp4 | 10.12 MB |
| 02.Writing Ad Copy/05-Understanding Your Audience/03-Psychological triggers Social proof.mp4 | 7.08 MB |
| 02.Writing Ad Copy/05-Understanding Your Audience/04-Psychological triggers Price.mp4 | 8.19 MB |
| 02.Writing Ad Copy/05-Understanding Your Audience/05-Loss aversion and the endowment effect.mp4 | 4.49 MB |
| 02.Writing Ad Copy/06-Personas and Tone/01-Customer personas.mp4 | 19.14 MB |
| 02.Writing Ad Copy/06-Personas and Tone/02-Why tone matters.mp4 | 6.57 MB |
| 02.Writing Ad Copy/07-Dos and Donts/01-Eliminate the passive voice.mp4 | 4.87 MB |
| 02.Writing Ad Copy/07-Dos and Donts/02-Write effective headlines.mp4 | 7.26 MB |
| 02.Writing Ad Copy/07-Dos and Donts/03-Master the call to action CTA.mp4 | 4.75 MB |
| 02.Writing Ad Copy/08-Conclusion/01-Ad copywriting resources.mp4 | 10.00 MB |
| 02.Writing Ad Copy/Ex_Files_Writing_Ad_Copy_2020.zip | 49.97 kB |
| 02.Writing Ad Copy/Glossary_Writing_Ad_Copy_2021.zip | 21.99 kB |
| 03.Advertising on YouTube/01-Introduction/01-Grab attention on YouTube.mp4 | 6.33 MB |
| 03.Advertising on YouTube/02-The Basics of YouTube Advertising/01-Discover the YouTube advertisement process.mp4 | 8.54 MB |
| 03.Advertising on YouTube/02-The Basics of YouTube Advertising/02-Access Google Ads.mp4 | 9.48 MB |
| 03.Advertising on YouTube/02-The Basics of YouTube Advertising/03-Tips for creating engaging YouTube video ads.mp4 | 6.81 MB |
| 03.Advertising on YouTube/02-The Basics of YouTube Advertising/04-Uploading your ad to YouTube.mp4 | 4.99 MB |
| 03.Advertising on YouTube/03-Creating a YouTube Video Ad/01-Create a new YouTube ad campaign.mp4 | 17.83 MB |
| 03.Advertising on YouTube/03-Creating a YouTube Video Ad/02-Create a new ad group for YouTube.mp4 | 23.77 MB |
| 03.Advertising on YouTube/03-Creating a YouTube Video Ad/03-Create a new ad for YouTube.mp4 | 12.93 MB |
| 03.Advertising on YouTube/03-Creating a YouTube Video Ad/04-Add payment info for YouTube ads.mp4 | 3.39 MB |
| 03.Advertising on YouTube/03-Creating a YouTube Video Ad/05-Manage currently running ads on YouTube.mp4 | 10.79 MB |
| 03.Advertising on YouTube/04-Reviewing Google Ads Analytics/01-Touring the overview page in Google Ads Analytics.mp4 | 11.78 MB |
| 03.Advertising on YouTube/04-Reviewing Google Ads Analytics/02-Create custom reports for Youtube ads.mp4 | 15.02 MB |
| 03.Advertising on YouTube/04-Reviewing Google Ads Analytics/03-Adjust YouTube ads based on analytics.mp4 | 5.46 MB |
| 03.Advertising on YouTube/05-Additional Considerations for YouTube Advertising/01-Linking a YouTube account.mp4 | 5.56 MB |
| 03.Advertising on YouTube/05-Additional Considerations for YouTube Advertising/02-Conversion tracking in Google Ads.mp4 | 16.95 MB |
| 03.Advertising on YouTube/06-Conclusion/01-Continue learning about advertising on YouTube.mp4 | 227.26 kB |
| 04.Advertising on LinkedIn/01-Introduction/01-The value of LinkedIn ads.mp4 | 12.72 MB |
| 04.Advertising on LinkedIn/01-Introduction/02-Make Linkedin ads work for you.mp4 | 7.00 MB |
| 04.Advertising on LinkedIn/01-Introduction/03-Where LinkedIn ads fits in the digital marketing ecosystem.mp4 | 13.10 MB |
| 04.Advertising on LinkedIn/01-Introduction/04-Who should and shouldnt advertise on LinkedIn.mp4 | 12.42 MB |
| 04.Advertising on LinkedIn/02-Set Yourself Up for Success/01-Time to get started.mp4 | 10.54 MB |
| 04.Advertising on LinkedIn/02-Set Yourself Up for Success/02-Page access.mp4 | 7.21 MB |
| 04.Advertising on LinkedIn/02-Set Yourself Up for Success/03-Ads access.mp4 | 9.82 MB |
| 04.Advertising on LinkedIn/02-Set Yourself Up for Success/04-Install your Insight Tag.mp4 | 19.34 MB |
| 04.Advertising on LinkedIn/03-LinkedIns Advertising Capabilities/01-Idenfity advertising capabilities.mp4 | 5.78 MB |
| 04.Advertising on LinkedIn/03-LinkedIns Advertising Capabilities/02-Understand the advantages of ad units.mp4 | 11.45 MB |
| 04.Advertising on LinkedIn/03-LinkedIns Advertising Capabilities/03-Use Sponsored Content.mp4 | 4.59 MB |
| 04.Advertising on LinkedIn/03-LinkedIns Advertising Capabilities/04-Use text ads.mp4 | 4.68 MB |
| 04.Advertising on LinkedIn/03-LinkedIns Advertising Capabilities/05-Use dynamic ads.mp4 | 4.81 MB |
| 04.Advertising on LinkedIn/03-LinkedIns Advertising Capabilities/06-Use Sponsored Messaging.mp4 | 6.97 MB |
| 04.Advertising on LinkedIn/03-LinkedIns Advertising Capabilities/07-Video ads.mp4 | 5.16 MB |
| 04.Advertising on LinkedIn/03-LinkedIns Advertising Capabilities/08-Carousel ads.mp4 | 5.30 MB |
| 04.Advertising on LinkedIn/03-LinkedIns Advertising Capabilities/09-Lead generation forms.mp4 | 7.13 MB |
| 04.Advertising on LinkedIn/03-LinkedIns Advertising Capabilities/10-Event ads.mp4 | 4.97 MB |
| 04.Advertising on LinkedIn/04-Preparing Your AMO/01-The three pillars of a social ads bring your AMO.mp4 | 5.51 MB |
| 04.Advertising on LinkedIn/04-Preparing Your AMO/02-Audience targeting.mp4 | 19.09 MB |
| 04.Advertising on LinkedIn/04-Preparing Your AMO/03-Create your message.mp4 | 24.04 MB |
| 04.Advertising on LinkedIn/04-Preparing Your AMO/04-Develop a persuasive offer.mp4 | 15.10 MB |
| 04.Advertising on LinkedIn/05-The Nitty-Gritty/01-Define your account structure.mp4 | 16.20 MB |
| 04.Advertising on LinkedIn/05-The Nitty-Gritty/02-Select objectives.mp4 | 16.68 MB |
| 04.Advertising on LinkedIn/05-The Nitty-Gritty/03-Targeting.mp4 | 17.03 MB |
| 04.Advertising on LinkedIn/05-The Nitty-Gritty/04-Bidding and budgeting strategy.mp4 | 15.36 MB |
| 04.Advertising on LinkedIn/05-The Nitty-Gritty/05-Retargeting strategy.mp4 | 18.89 MB |
| 04.Advertising on LinkedIn/05-The Nitty-Gritty/06-Set up retargeting.mp4 | 14.39 MB |
| 04.Advertising on LinkedIn/06-Making It Effective/01-Analytics tracking and attribution.mp4 | 16.73 MB |
| 04.Advertising on LinkedIn/06-Making It Effective/02-Reporting.mp4 | 33.42 MB |
| 04.Advertising on LinkedIn/06-Making It Effective/03-Benchmarking.mp4 | 19.95 MB |
| 04.Advertising on LinkedIn/06-Making It Effective/04-Analyze performance.mp4 | 20.64 MB |
| 04.Advertising on LinkedIn/07-Conclusion Get Launched/01-Next steps.mp4 | 6.38 MB |
| 04.Advertising on LinkedIn/Ex_Files_Advertising_on_LinkedIn.zip | 14.50 kB |
| 05.Advertising on Instagram/01-Introduction/01-Leverage Instagram advertising for your business.mp4 | 6.92 MB |
| 05.Advertising on Instagram/02-Instagram Advertising Basics/01-Overview of advertising on Instagram.mp4 | 12.15 MB |
| 05.Advertising on Instagram/02-Instagram Advertising Basics/02-Create an Instagram professional account.mp4 | 10.16 MB |
| 05.Advertising on Instagram/02-Instagram Advertising Basics/03-Introduction to Facebook Ads Manager.mp4 | 11.55 MB |
| 05.Advertising on Instagram/03-Create Content to Advertise on Instagram/01-Instagram advertising placement options and specs.mp4 | 12.35 MB |
| 05.Advertising on Instagram/03-Create Content to Advertise on Instagram/02-Instagram ad design tools.mp4 | 3.62 MB |
| 05.Advertising on Instagram/03-Create Content to Advertise on Instagram/03-Tips for creating engaging content.mp4 | 4.02 MB |
| 05.Advertising on Instagram/04-Create Ads for Instagram/01-Create an Instagram ad campaign.mp4 | 11.14 MB |
| 05.Advertising on Instagram/04-Create Ads for Instagram/02-Create an ad set and configure placements.mp4 | 15.93 MB |
| 05.Advertising on Instagram/04-Create Ads for Instagram/03-Upload an ad creative for Instagram.mp4 | 17.94 MB |
| 05.Advertising on Instagram/04-Create Ads for Instagram/04-Create Instagram ads with saved audiences.mp4 | 14.89 MB |
| 05.Advertising on Instagram/04-Create Ads for Instagram/05-Advertising with Instant Experience.mp4 | 14.78 MB |
| 05.Advertising on Instagram/04-Create Ads for Instagram/06-Advertising with promoted posts.mp4 | 7.36 MB |
| 05.Advertising on Instagram/05-Review Instagram Advertising Analytics/01-Important metrics and concepts for Instagram ads.mp4 | 4.20 MB |
| 05.Advertising on Instagram/05-Review Instagram Advertising Analytics/02-Interpret data in Facebook Ads Manager.mp4 | 14.83 MB |
| 05.Advertising on Instagram/05-Review Instagram Advertising Analytics/03-Create custom reports for Facebook Ads Manager.mp4 | 14.97 MB |
| 05.Advertising on Instagram/05-Review Instagram Advertising Analytics/04-Adjustments based on ad performance.mp4 | 6.69 MB |
| 05.Advertising on Instagram/06-Conclusion/01-Additional resources for advertising on Instagram.mp4 | 2.41 MB |
| 06.Advertising on Twitter/01-Introduction/01-Reach your audience with Twitter Ads.mp4 | 11.63 MB |
| 06.Advertising on Twitter/02-Get Started Advertising on Twitter/01-An introduction to Twitter Ads.mp4 | 8.89 MB |
| 06.Advertising on Twitter/02-Get Started Advertising on Twitter/02-Twitter Ad campaign types.mp4 | 8.17 MB |
| 06.Advertising on Twitter/02-Get Started Advertising on Twitter/03-Basic advertising terminology.mp4 | 5.94 MB |
| 06.Advertising on Twitter/03-Prepare for Success/01-How to craft a powerful profile.mp4 | 15.37 MB |
| 06.Advertising on Twitter/03-Prepare for Success/02-Define and target your audience.mp4 | 7.14 MB |
| 06.Advertising on Twitter/04-Foundations of Twitter Ads/01-Set up your advertising account.mp4 | 8.93 MB |
| 06.Advertising on Twitter/04-Foundations of Twitter Ads/02-Navigate the interface.mp4 | 8.47 MB |
| 06.Advertising on Twitter/05-Basic Targeting Methods/01-Demographic targeting Geotargeting.mp4 | 6.66 MB |
| 06.Advertising on Twitter/05-Basic Targeting Methods/02-Keyword targeting.mp4 | 6.49 MB |
| 06.Advertising on Twitter/05-Basic Targeting Methods/03-Interest targeting.mp4 | 7.40 MB |
| 06.Advertising on Twitter/06-Advanced Targeting Methods/01-Tailored Audiences.mp4 | 8.99 MB |
| 06.Advertising on Twitter/06-Advanced Targeting Methods/02-Device-based targeting.mp4 | 4.66 MB |
| 06.Advertising on Twitter/06-Advanced Targeting Methods/03-Follower look-alike.mp4 | 6.81 MB |
| 06.Advertising on Twitter/07-Bidding Configuration/01-Set up budgets.mp4 | 4.73 MB |
| 06.Advertising on Twitter/07-Bidding Configuration/02-Decide on your bids.mp4 | 7.69 MB |
| 06.Advertising on Twitter/08-Create a Campaign/01-Set up a campaign.mp4 | 8.57 MB |
| 06.Advertising on Twitter/08-Create a Campaign/02-Set your bid and budget.mp4 | 11.67 MB |
| 06.Advertising on Twitter/08-Create a Campaign/03-Select your audience Targeting.mp4 | 13.26 MB |
| 06.Advertising on Twitter/08-Create a Campaign/04-Choose your creatives.mp4 | 14.30 MB |
| 06.Advertising on Twitter/08-Create a Campaign/05-Review your campaign.mp4 | 4.54 MB |
| 06.Advertising on Twitter/09-Managing Creative/01-Manage tweets.mp4 | 4.27 MB |
| 06.Advertising on Twitter/09-Managing Creative/02-Cards library.mp4 | 6.04 MB |
| 06.Advertising on Twitter/09-Managing Creative/03-Twitter Media Studio.mp4 | 8.98 MB |
| 06.Advertising on Twitter/10-Reviewing Your Analytics/01-Review your campaign reports.mp4 | 6.84 MB |
| 06.Advertising on Twitter/10-Reviewing Your Analytics/02-Tweet activity.mp4 | 9.02 MB |
| 06.Advertising on Twitter/10-Reviewing Your Analytics/03-Video activity.mp4 | 3.24 MB |
| 06.Advertising on Twitter/11-Conclusion/01-Next steps.mp4 | 5.02 MB |
| 07.Advertising on Facebook/01-Introduction/01-Getting started with Facebook advertising.mp4 | 4.34 MB |
| 07.Advertising on Facebook/01-Introduction/02-iOS changes every advertiser must know.mp4 | 6.01 MB |
| 07.Advertising on Facebook/02-Facebook Advertising Overview/01-Introduction to Facebook ads.mp4 | 6.76 MB |
| 07.Advertising on Facebook/02-Facebook Advertising Overview/02-Basic advertising terminology.mp4 | 4.59 MB |
| 07.Advertising on Facebook/02-Facebook Advertising Overview/03-How to use Facebook Ads Manager.mp4 | 6.15 MB |
| 07.Advertising on Facebook/03-How Facebook Ads Work/01-How to set up a Facebook advertising account.mp4 | 6.32 MB |
| 07.Advertising on Facebook/03-How Facebook Ads Work/02-Exploring the Facebook advertising structure.mp4 | 6.20 MB |
| 07.Advertising on Facebook/03-How Facebook Ads Work/03-How to choose a Facebook ad campaign objective.mp4 | 12.15 MB |
| 07.Advertising on Facebook/04-How to Create Facebook Ads/01-Choose a budget for your Facebook ads.mp4 | 14.93 MB |
| 07.Advertising on Facebook/04-How to Create Facebook Ads/02-Identify your primary audience for Facebook ads.mp4 | 11.40 MB |
| 07.Advertising on Facebook/04-How to Create Facebook Ads/03-Refine your audience with interest targeting in Facebook.mp4 | 14.04 MB |
| 07.Advertising on Facebook/04-How to Create Facebook Ads/04-Manage Facebook ad placements.mp4 | 17.20 MB |
| 07.Advertising on Facebook/04-How to Create Facebook Ads/05-Choose your Facebook ad creative.mp4 | 29.81 MB |
| 07.Advertising on Facebook/05-View Your Facebook Advertising Data/01-How to manage existing Facebook ads and campaigns.mp4 | 9.41 MB |
| 07.Advertising on Facebook/05-View Your Facebook Advertising Data/02-Understand your success metrics with Facebook ads.mp4 | 26.23 MB |
| 07.Advertising on Facebook/05-View Your Facebook Advertising Data/03-View your Facebook ads billing summary.mp4 | 6.55 MB |
| 07.Advertising on Facebook/06-Implement Best Practices for Advertising on Facebook/01-Tips for writing a great Facebook ad.mp4 | 15.82 MB |
| 07.Advertising on Facebook/06-Implement Best Practices for Advertising on Facebook/02-How to choose an effective image for your Facebook ad.mp4 | 8.59 MB |
| 07.Advertising on Facebook/06-Implement Best Practices for Advertising on Facebook/03-Improve the performance of your Facebook ads.mp4 | 7.03 MB |
| 07.Advertising on Facebook/06-Implement Best Practices for Advertising on Facebook/04-Key Facebook advertising policies.mp4 | 3.51 MB |
| 07.Advertising on Facebook/07-Conclusion/01-Next steps.mp4 | 3.30 MB |
| 08.Lead Generation: Multichannel PPC Strategy/01-Introduction/01-Introduction to developing a multichannel PPC strategy.mp4 | 2.34 MB |
| 08.Lead Generation: Multichannel PPC Strategy/02-Laying the Foundation for Your Lead Gen PPC Strategy/01-Defining goals for your lead generation PPC strategy.mp4 | 4.69 MB |
| 08.Lead Generation: Multichannel PPC Strategy/02-Laying the Foundation for Your Lead Gen PPC Strategy/02-Defining a target market for your lead generation PPC strategy.mp4 | 8.08 MB |
| 08.Lead Generation: Multichannel PPC Strategy/02-Laying the Foundation for Your Lead Gen PPC Strategy/03-Performing a competitive review to build your PPC strategy.mp4 | 7.45 MB |
| 08.Lead Generation: Multichannel PPC Strategy/03-Start Building Your Data Sources for Lead Generation/01-Audience resources and data for lead generation.mp4 | 6.17 MB |
| 08.Lead Generation: Multichannel PPC Strategy/03-Start Building Your Data Sources for Lead Generation/02-Begin building PPC audiences.mp4 | 6.41 MB |
| 08.Lead Generation: Multichannel PPC Strategy/03-Start Building Your Data Sources for Lead Generation/03-Content inventory to build your funnel.mp4 | 4.79 MB |
| 08.Lead Generation: Multichannel PPC Strategy/03-Start Building Your Data Sources for Lead Generation/04-Lead generation tracking Conversions and microconversions.mp4 | 6.47 MB |
| 08.Lead Generation: Multichannel PPC Strategy/04-Channel Selection for Your Lead Generation PPC Strategy/01-Identifying the value of top-of-funnel campaigns.mp4 | 4.71 MB |
| 08.Lead Generation: Multichannel PPC Strategy/04-Channel Selection for Your Lead Generation PPC Strategy/02-Comparing PPC platforms Targeting options.mp4 | 6.33 MB |
| 08.Lead Generation: Multichannel PPC Strategy/04-Channel Selection for Your Lead Generation PPC Strategy/03-Comparing PPC platforms Ad features.mp4 | 3.44 MB |
| 08.Lead Generation: Multichannel PPC Strategy/05-Lead Generation Targeting Strategies and Considerations/01-PPC strategy Lead generation for local businesses.mp4 | 4.66 MB |
| 08.Lead Generation: Multichannel PPC Strategy/05-Lead Generation Targeting Strategies and Considerations/02-PPC strategy Lead generation for international businesses.mp4 | 6.93 MB |
| 08.Lead Generation: Multichannel PPC Strategy/05-Lead Generation Targeting Strategies and Considerations/03-PPC strategy Lead generation for national businesses.mp4 | 4.62 MB |
| 08.Lead Generation: Multichannel PPC Strategy/06-Coordinating Cross-Channel Lead Generation Campaigns/01-Using audiences to align channels for lead generation.mp4 | 3.19 MB |
| 08.Lead Generation: Multichannel PPC Strategy/06-Coordinating Cross-Channel Lead Generation Campaigns/02-Quantifying view-through conversion value.mp4 | 6.48 MB |
| 08.Lead Generation: Multichannel PPC Strategy/07-Projecting Performance and Defining Budgets/01-Estimating and projecting PPC performance.mp4 | 4.60 MB |
| 08.Lead Generation: Multichannel PPC Strategy/07-Projecting Performance and Defining Budgets/02-Determining minimum viable PPC budgets per channel.mp4 | 4.24 MB |
| 08.Lead Generation: Multichannel PPC Strategy/07-Projecting Performance and Defining Budgets/03-Strategically allocating PPC budget.mp4 | 5.18 MB |
| 08.Lead Generation: Multichannel PPC Strategy/07-Projecting Performance and Defining Budgets/04-Planning a testing budget for PPC.mp4 | 3.31 MB |
| 08.Lead Generation: Multichannel PPC Strategy/08-Conclusion/01-Learn more about PPC.mp4 | 1.45 MB |
| 09.Advanced Facebook Advertising/01-Introduction/01-Learn how to master Facebook Ads.mp4 | 9.26 MB |
| 09.Advanced Facebook Advertising/01-Introduction/02-What you should know.mp4 | 4.41 MB |
| 09.Advanced Facebook Advertising/02-Effective Campaign Management/01-How the Facebook ad auctions work.mp4 | 12.01 MB |
| 09.Advanced Facebook Advertising/02-Effective Campaign Management/02-Control access with Facebook Business Manager.mp4 | 7.94 MB |
| 09.Advanced Facebook Advertising/02-Effective Campaign Management/03-How to audit a Facebook Ads account.mp4 | 25.08 MB |
| 09.Advanced Facebook Advertising/02-Effective Campaign Management/04-Custom audience lookalikes and retargeting strategy.mp4 | 7.31 MB |
| 09.Advanced Facebook Advertising/02-Effective Campaign Management/05-Manage ads in bulk with spreadsheets.mp4 | 10.06 MB |
| 09.Advanced Facebook Advertising/03-Creative Testing and Tactics/01-Creative testing framework Concept-theme-variant.mp4 | 9.84 MB |
| 09.Advanced Facebook Advertising/03-Creative Testing and Tactics/02-Interpreting Facebooks ad relevance diagnostics.mp4 | 8.50 MB |
| 09.Advanced Facebook Advertising/03-Creative Testing and Tactics/03-Using the auction Inspect tool to detect ad fatigue.mp4 | 10.33 MB |
| 09.Advanced Facebook Advertising/03-Creative Testing and Tactics/04-Split testing ad creative using Test and Learn.mp4 | 12.14 MB |
| 09.Advanced Facebook Advertising/03-Creative Testing and Tactics/05-Adapting creative to Instagram and other placements.mp4 | 6.09 MB |
| 09.Advanced Facebook Advertising/03-Creative Testing and Tactics/06-Setting up dynamic product ads for ecommerce.mp4 | 10.01 MB |
| 09.Advanced Facebook Advertising/03-Creative Testing and Tactics/07-Creative tactics to try in your campaigns.mp4 | 10.32 MB |
| 09.Advanced Facebook Advertising/04-Marketing Attribution and Optimization/01-Attribution incrementality and marketing mix modeling.mp4 | 17.29 MB |
| 09.Advanced Facebook Advertising/04-Marketing Attribution and Optimization/02-Reporting on click and view attribution windows.mp4 | 8.46 MB |
| 09.Advanced Facebook Advertising/04-Marketing Attribution and Optimization/03-Choosing the right event in the funnel for optimization.mp4 | 9.16 MB |
| 09.Advanced Facebook Advertising/04-Marketing Attribution and Optimization/04-Predicting diminishing marginal returns to ad spend.mp4 | 11.89 MB |
| 09.Advanced Facebook Advertising/04-Marketing Attribution and Optimization/05-Custom parameters in tracking templates.mp4 | 8.60 MB |
| 09.Advanced Facebook Advertising/04-Marketing Attribution and Optimization/06-Tracking server-side events with the Conversions API.mp4 | 10.62 MB |
| 09.Advanced Facebook Advertising/05-Automating Campaigns at Scale/01-Create ads programmatically via the Facebook Business API.mp4 | 15.21 MB |
| 09.Advanced Facebook Advertising/05-Automating Campaigns at Scale/02-Building custom reports using the Facebook Business API.mp4 | 11.84 MB |
| 09.Advanced Facebook Advertising/05-Automating Campaigns at Scale/03-Compare the tools for automating large-scale campaigns.mp4 | 6.62 MB |
| 09.Advanced Facebook Advertising/05-Automating Campaigns at Scale/04-Working with machine-generated creative MGC.mp4 | 5.92 MB |
| 09.Advanced Facebook Advertising/06-Conclusion/01-Continue learning advanced Facebook Ads.mp4 | 4.79 MB |
| 09.Advanced Facebook Advertising/Ex_Files_Advanced_FB_Advertising.zip | 53.64 kB |
| 10.Programmatic Advertising Foundations/01-Introduction/01-What is programmatic advertising.mp4 | 8.16 MB |
| 10.Programmatic Advertising Foundations/01-Introduction/02-The scope of programmatic.mp4 | 7.81 MB |
| 10.Programmatic Advertising Foundations/02-Data Foundations for Programmatic Advertising/01-Where does data come from.mp4 | 7.22 MB |
| 10.Programmatic Advertising Foundations/02-Data Foundations for Programmatic Advertising/02-Data and behavioral targeting.mp4 | 6.80 MB |
| 10.Programmatic Advertising Foundations/02-Data Foundations for Programmatic Advertising/03-Programmatic advertising and first-party data.mp4 | 5.07 MB |
| 10.Programmatic Advertising Foundations/02-Data Foundations for Programmatic Advertising/04-Retarget in programmatic marketing.mp4 | 6.22 MB |
| 10.Programmatic Advertising Foundations/02-Data Foundations for Programmatic Advertising/05-Programmatic terms and concepts.mp4 | 6.68 MB |
| 10.Programmatic Advertising Foundations/03-The Programmatic Process/01-Programmatic and third-party data.mp4 | 6.33 MB |
| 10.Programmatic Advertising Foundations/03-The Programmatic Process/02-How publishers rely on programmatic ads.mp4 | 4.42 MB |
| 10.Programmatic Advertising Foundations/03-The Programmatic Process/03-Reach the right audience at the right time.mp4 | 5.62 MB |
| 10.Programmatic Advertising Foundations/03-The Programmatic Process/04-The data management platform.mp4 | 5.27 MB |
| 10.Programmatic Advertising Foundations/03-The Programmatic Process/05-How programmatic serves an ad.mp4 | 6.55 MB |
| 10.Programmatic Advertising Foundations/04-Audience Data Segmentation/01-Google and the programmatic market.mp4 | 5.36 MB |
| 10.Programmatic Advertising Foundations/04-Audience Data Segmentation/02-Target audiences based on behavior.mp4 | 5.30 MB |
| 10.Programmatic Advertising Foundations/04-Audience Data Segmentation/03-Target audiences based on location.mp4 | 3.90 MB |
| 10.Programmatic Advertising Foundations/04-Audience Data Segmentation/04-Target audiences based on content and context.mp4 | 3.87 MB |
| 10.Programmatic Advertising Foundations/04-Audience Data Segmentation/05-Life without cookies.mp4 | 6.36 MB |
| 10.Programmatic Advertising Foundations/04-Audience Data Segmentation/06-Programmatic pitfalls.mp4 | 7.07 MB |
| 10.Programmatic Advertising Foundations/05-Dealing with Ad Fraud/01-Encountering ad fraud in programmatic.mp4 | 7.85 MB |
| 10.Programmatic Advertising Foundations/05-Dealing with Ad Fraud/02-Implement basic fraud detection.mp4 | 8.56 MB |
| 10.Programmatic Advertising Foundations/06-Conclusion/01-Continue learning programmatic.mp4 | 2.33 MB |
| Become a Social Media Advertising Specialist.png | 1.13 MB |
| README.txt | 2.25 kB |
English
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