Description

Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data science algorithms and predictive analytics tools treat customer behavioral data, such as clicks on a website or purchases in a supermarket, the same as any other data. Instead, this practical guide introduces powerful methods specifically tailored for behavioral data analysis.

Advanced experimental design helps you get the most out of your A/B tests, while causal diagrams allow you to tease out the causes of behaviors even when you can’t run experiments. Written in an accessible style for data scientists, business analysts, and behavioral scientists, thispractical book provides complete examples and exercises in R and Python to help you gain more insight from your data–immediately.

   Understand the specifics of behavioral data
   Explore the differences between measurement and prediction
   Learn how to clean and prepare behavioral data
   Design and analyze experiments to drive optimal business decisions
   Use behavioral data to understand and measure cause and effect
   Segment customers in a transparent and insightful way

Book Details

   Language: English
   Published: 2021
   ISBN: 1492061379
   Format: True PDF