Description

This B2B LinkedIn advertising course builds on my previous one by showing you how to build more scalable full-funnel campaigns, instead of just focusing on the low-hanging fruit when it comes to lead generation. You will learn how to build an efficient lead generation campaign with the appropriate content. Learn from someone who has been doing LinkedIn advertising since 2011, has worked for companies of varying sizes (including the Fortune 100), and has a top-tier marketing MBA from Philip Kotler’s school.

Here are some of the key topics for hands-on LinkedIn advertising:

   Targeting in-market and out-of-market buyers with different approaches
   Awareness marketing
   Frequency, reach, and other metrics such as the price to get people to consume videos
   Bidding strategies to lower your costs
   Video marketing in detail with B2B examples
   Full-funnel demand generation (not just direct-response)
   Sophisticated awareness marketing that segues into lead generation
   Targeting & testing
   Applied B2B marketing strategy considerations
   Monitoring KPIs such as reach and frequency
   Building scalable campaigns
   Using LinkedIn for research
   Spotlight ads, NEW event ads & organic post boosts
   Fixing failed campaigns and diganosing strategic and tactical problems

I provide REAL EXAMPLES of LinkedIn campaigns I ran for multiple companies.

I’ll transform you into an advanced B2B LinkedIn advertiser.

I’ll walk you through how to generate leads and solve critical problems like paying too much for leads or not getting enough responses because you haven’t hit the right funnel stage.

Learn from a veteran marketing guru with 11 years experience working for tiny startups all the way to up to the Fortune 100. Your instructor has an MBA from the #1 ranked school in the USA for marketing.

B2B Marketing & Business Development
Who this course is for:

   Marketers
   Marketing Consultants
   Entrepeneurs
   Social Media Marketing Managers
   Demand Generation Managers
   B2B Marketing Managers
   Digital Marketers

Requirements

   You should take my other LinkedIn advertising course first

Last Updated 8/2021