Learn how to grow your blog past 100K monthly visitors and turn thousands of your readers into paying customers.

Created by: Spencer Hawes
Language: English
Duration: 4 hr 56 min
Torrent Contains: 48 Files, 11 Folders
Course Source: https://ahrefs.com/academy/blogging-for-business
Course Review: https://medium.com/@yenceesanjeev/my-learnings-from-blogging-for-business-course-by-ahrefs-academy-bde698d6733d

Why did I take this course?

• Learn to convert blog visitors to customers
• Learn more about SEO
• Learn how to turn my passion for writing into tangible business outcomes

What did I learn from this course?

• Write about things relevant to your potential buyers
• Use keyword research extensively [ahrefs]
• Outreach for backlinks, not for views
• Publishing X number of articles per week is a nonsense goal
• Backlinks are important to rank high in Google results      

How a blog grows

• Spike of hope denotes that you’re asking the existing audience to come back to your blog
• Sharing it in communities will also not bring new articles.
• Word of mouth is passive. Publishing great content will generate word of mouth.
• Proactive word of mouth can be achieved by emailing influencer.      

LESSONS

01. The compound effect of content marketing

-The primary goal of blogging for business
-Three main customer acquisition channels
-The main reason why most blogs fail

02. Two major strategies of growing a blog

-The anatomy of the “Spike of hope”
-Two major strategies of growing a blog
-Busting the “publish more often” myth
-How to convert visitors into subscribers

03. How to analyse the traffic potential and ranking difficulty of a keyword

-How to test your article ideas for “search demand”
-How to determine the full traffic potential of a keyword
-How to find the best keyword to target
-How to determine your chances to rank in Google
-How to use Keyword Difficulty metric in Ahrefs

04. How to find great content ideas with high business value

-How to discover great content ideas by studying your niche
-How to generate keyword ideas using keyword research tools
-How to find keywords that your competitors are ranking for
-How to find low-hanging content ideas from all over the web
-How to prioritise your list of content ideas

05. How to optimize your article for a target keyword and generate maximum search traffic with it

-What is “searcher intent” and how to match it
-How to optimise your article for a given keyword
-How to squeeze maximum search traffic out of your article
-How to perform an SEO audit of your published content

06. How to create great content that promotes itself

-Why your content has to be great
-How to create content that people will care to read and share with others
-How to create unique content that will stand out

07. How to create link-worthy content (and stop worrying about link building)

-Do you always need backlinks to rank?
-How to create content that attracts backlinks
-The rarely mentioned “secret” to acquiring backlinks

08. How to promote your content & make it rank high in Google

-Four common mistakes of content promotion
-The best content promotion strategies reviewed
-How to compete with the “big guys” in Google search results

09. How to build backlinks to your blog content

-The best link building strategies for blogs
-How to get backlink ideas from your competitors
-How to build links via guest blogging
-Simple guest blogging “hacks” for better results in less time

10. How to build links & promote content via blogger outreach

-How to use “Outreach” for content promotion
-How to find thousands of high-quality outreach prospects
-How to write ridiculously effective outreach emails

11. Guest interviews

-Noah Kagan — On growing an audience
-Bryan Harris — On list building
-Ramsay Taplin — On starting a blog.

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