Description
If you’ve ever sat in a meeting and not understood a word of what that person responsible for your website is saying, if you’ve ever thought “that doesn’t sound right” but not known what questions to ask, if you’ve ever stared at a graph or a report and realised that you didn’t know if it meant things were getting better or worse, if you’ve ever had that nagging dread that you’re handing money over to someone and not getting a return on it… this is the book for you.

Backed with over a decade of knowledge accumulated working on SEO, website design, eCommerce, and digital transformation across a wide range of industries, The Truth About SEO is the book that every business owner should have – and every SEO consultant should worry about.

In this book you will learn:

   What is SEO?
   Why do people say that SEO is “dead” – and it is really?
   The Rules of SEO – Five ways to stay out of trouble and thrive online
   What one metric matters more than any other on a website – and what you can do about it
   What internet terms mean and why this industrial is addicted to rebranding itself
   The “ABC” of SEO
   How to pick the right technology for your website – and which technology to avoid
   What functionality your site must have to succeed online
   What to do if you chose the wrong technology
   How to deal with SEO problems
   How to make sure your site is scalable and robust
   How to manage your content and improve your SEO
   How to find out what Google really thinks of your content
   How to create an authentic tone of voice for your brand – without employing expensive consultants
   How to structure your website for maximum efficiency
   The five types of web page and how they work
   How to use keywords properly – improving SEO and avoiding penaltie
   How customers will use your site and what you need to do to attract and convert them
   Design tips to help you get your site right – without expensive design consultancy
   How to control site structure to maximise conversions and SEO
   The importance of links to your site and how to build them effectively
   The Three Golden Rules of Backlinking
   How to deal with broken links
   How to deal with press releases
   Link building hacks to increase your sites presence online
   How to deal with social media
   How to deal with online influencers
   How to measure site performance and improvement
   Tips and Tricks on running a successful website or eCommerce business

Every point in this book is fully actionable, by you, without spending a penny.

If you want to be empowered, drive your business forward, and succeed online, then this is the book for you.