Torrent details for "The Art of SEO (Theory in Practice), 2nd edition"    Log in to bookmark

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Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced.

   Comprehend SEO’s many intricacies and complexities
   Explore the underlying theory and inner workings of search engines
   Understand the role of social media, user data, and links
   Discover tools to track results and measure success
   Recognize how changes to your site can confuse search engines
   Learn to build a competent SEO team with defined roles
   Glimpse the future of search and the SEO industry

Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides.

“SEO expertise is a core need for today’s online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business.”
—Tony Hsieh, CEO of Zappos.com, Inc., author of New York Times bestseller Delivering Happiness

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