Torrent details for "Pollak F. Marketing Communications Management 2024 [andryold1]"    Log in to bookmark

wide
Torrent details
Cover
Download
Torrent rating (0 rated)
Controls:
Category:
Language:
English English
Total Size:
7.08 MB
Info Hash:
893b23d9d1dbd77d0b4ee1382843b9d3f1ac5c5c
Added By:
Added:  
01-11-2024 11:27
Views:
108
Health:
Seeds:
0
Leechers:
0
Completed:
2
wide




Description
wide
Externally indexed torrent
If you are the original uploader, contact staff to have it moved to your account
Textbook in PDF format

This book provides a comprehensive overview of the essential topics in the field of management in marketing communication.
These substantial topics are examined and addressed by scholars from the marketing and management discipline. Beginning with the role of culture as a crucial element in marketing communication, the book delves into various matters within the scope of marketing communication. Consequently, social media and its significance in modern marketing strategies are examined together with the topic of transition from offline to online marketing, emphasizing the impact of accelerated digitalization and its onset during the third decade of the twenty-first century. Furthermore, the book discusses the rapid digital transformation stimulated by the COVID-19 pandemic and thus creates room for further exploration and research. Throughout the book, the evolving dynamics of marketing communication in a digitalized world are examined, providing a resource base for scholars conducting research in the context of modern marketing management.
Culture in Marketing Communication
Causes of Errors in Intercultural Marketing Communications
The Informativeness of Headlines in Daily Newspapers Printed in Western Balkans
Marketing Communication and Consumption of Organic Products: Managers’ Perception in Cameroonian SMEs
eWOM, Brand Image, Celebrity Endorsement, and Purchase Intention in Z Generation: Evidence in Indonesia
Effective Management of Marketing Communication in Social Media
The Interactive Perspective in Social Media Usage Studies
Organizational Resilience toward Managing Risks in Digital Marketing
Omni-Channel Strategy in the Digital Retail Environment
The Challenges of the Relationship between Doctors and Patients in the Digital Age

  User comments    Sort newest first

No comments have been posted yet.



Post anonymous comment
  • Comments need intelligible text (not only emojis or meaningless drivel).
  • No upload requests, visit the forum or message the uploader for this.
  • Use common sense and try to stay on topic.

  • :) :( :D :P :-) B) 8o :? 8) ;) :-* :-( :| O:-D Party Pirates Yuk Facepalm :-@ :o) Pacman Shit Alien eyes Ass Warn Help Bad Love Joystick Boom Eggplant Floppy TV Ghost Note Msg


    CAPTCHA Image 

    Anonymous comments have a moderation delay and show up after 15 minutes