Description

Make Data-Driven Business Decisions. Achieve fluency in business data strategies in four discipline-specific courses.

WHAT YOU WILL LEARN

   Explain how data is used for recruiting and performance evaluation
   Model supply and demand for various business scenarios
   Solve business problems with data-driven decision-making
   Understand the tools used to predict customer behavior

SKILLS YOU WILL GAIN

   Customer Analytics
   Analytics
   Business Analytics
   Decision Tree
   Predictive Analytics
   Regression Analysis
   Marketing Performance Measurement And Management
   Simulation
   Mathematical Optimization
   Solver
   Talent Management
   Performance Management

About this Specialization

This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you’ll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations.

Last Updated 7/2023