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| File | Size |
|---|---|
| 01.Google Ads Essential Training/01-Introduction/01-The power of Google Ads.mp4 | 26.43 MB |
| 01.Google Ads Essential Training/02-Pay-Per-Click Advertising/01-An overview of Google Ads.mp4 | 8.66 MB |
| 01.Google Ads Essential Training/02-Pay-Per-Click Advertising/02-Understanding consumer intent.mp4 | 4.96 MB |
| 01.Google Ads Essential Training/02-Pay-Per-Click Advertising/03-Where Google Ads appear.mp4 | 3.72 MB |
| 01.Google Ads Essential Training/02-Pay-Per-Click Advertising/04-How Google Ads appear.mp4 | 4.57 MB |
| 01.Google Ads Essential Training/02-Pay-Per-Click Advertising/05-Benefits of using Google Ads.mp4 | 4.88 MB |
| 01.Google Ads Essential Training/02-Pay-Per-Click Advertising/06-Understanding the Google Ads structure.mp4 | 6.55 MB |
| 01.Google Ads Essential Training/02-Pay-Per-Click Advertising/07-How the Google Ads auction works.mp4 | 10.61 MB |
| 01.Google Ads Essential Training/03-Before Getting Started/01-Define your goals.mp4 | 4.64 MB |
| 01.Google Ads Essential Training/03-Before Getting Started/02-Define your customers.mp4 | 5.50 MB |
| 01.Google Ads Essential Training/03-Before Getting Started/03-Set realistic expectations.mp4 | 6.26 MB |
| 01.Google Ads Essential Training/03-Before Getting Started/04-Craft the buyer journey.mp4 | 5.86 MB |
| 01.Google Ads Essential Training/04-Getting Started with Ads/01-Signing up for Google Ads.mp4 | 3.73 MB |
| 01.Google Ads Essential Training/04-Getting Started with Ads/02-Exploring the dashboard.mp4 | 13.12 MB |
| 01.Google Ads Essential Training/04-Getting Started with Ads/03-Exploring campaigns.mp4 | 9.05 MB |
| 01.Google Ads Essential Training/04-Getting Started with Ads/04-Exploring ad groups.mp4 | 3.36 MB |
| 01.Google Ads Essential Training/04-Getting Started with Ads/05-Exploring ads keywords and insights.mp4 | 7.02 MB |
| 01.Google Ads Essential Training/05-Researching Your Keywords/01-How keywords work.mp4 | 5.41 MB |
| 01.Google Ads Essential Training/05-Researching Your Keywords/02-Brainstorming keyword ideas.mp4 | 4.56 MB |
| 01.Google Ads Essential Training/05-Researching Your Keywords/03-Tools to help with keyword ideas.mp4 | 10.69 MB |
| 01.Google Ads Essential Training/05-Researching Your Keywords/04-Use Google Keyword Planner for ideas.mp4 | 10.59 MB |
| 01.Google Ads Essential Training/05-Researching Your Keywords/05-Evaluate keyword search volume.mp4 | 9.74 MB |
| 01.Google Ads Essential Training/06-Targeting with Keywords/01-Options for targeting with keywords.mp4 | 3.10 MB |
| 01.Google Ads Essential Training/06-Targeting with Keywords/02-Broad match targeting.mp4 | 3.01 MB |
| 01.Google Ads Essential Training/06-Targeting with Keywords/03-Phrase match targeting.mp4 | 3.62 MB |
| 01.Google Ads Essential Training/06-Targeting with Keywords/04-Exact match targeting.mp4 | 3.83 MB |
| 01.Google Ads Essential Training/06-Targeting with Keywords/05-Negative match targeting.mp4 | 2.86 MB |
| 01.Google Ads Essential Training/07-Creating Your First Google Ads Campaign/01-Choose a campaign goal in Google Ads.mp4 | 10.46 MB |
| 01.Google Ads Essential Training/07-Creating Your First Google Ads Campaign/02-Calculate customer lifetime value.mp4 | 5.98 MB |
| 01.Google Ads Essential Training/07-Creating Your First Google Ads Campaign/03-Decide on your budget in Google Ads.mp4 | 5.33 MB |
| 01.Google Ads Essential Training/07-Creating Your First Google Ads Campaign/04-Set your bids in Google Ads.mp4 | 12.07 MB |
| 01.Google Ads Essential Training/07-Creating Your First Google Ads Campaign/05-Set network settings in Google Ads.mp4 | 3.12 MB |
| 01.Google Ads Essential Training/07-Creating Your First Google Ads Campaign/06-Select your audience in Google Ads.mp4 | 13.81 MB |
| 01.Google Ads Essential Training/08-Creating Your First Advertisement/01-Writing a great ad.mp4 | 9.14 MB |
| 01.Google Ads Essential Training/08-Creating Your First Advertisement/02-Create an ad group and add keywords.mp4 | 11.46 MB |
| 01.Google Ads Essential Training/08-Creating Your First Advertisement/03-Create responsive search ads.mp4 | 12.81 MB |
| 01.Google Ads Essential Training/08-Creating Your First Advertisement/04-Add ad extensions in Google Ads.mp4 | 10.00 MB |
| 01.Google Ads Essential Training/08-Creating Your First Advertisement/05-Finalize your Google Ads campaign.mp4 | 2.72 MB |
| 01.Google Ads Essential Training/08-Creating Your First Advertisement/06-Adjust campaign settings in Google Ads.mp4 | 3.91 MB |
| 01.Google Ads Essential Training/09-Advanced Advertising Tracking/01-Connecting Google Analytics.mp4 | 8.67 MB |
| 01.Google Ads Essential Training/09-Advanced Advertising Tracking/02-What is conversion tracking.mp4 | 4.75 MB |
| 01.Google Ads Essential Training/09-Advanced Advertising Tracking/03-Setting up conversion tracking.mp4 | 18.89 MB |
| 01.Google Ads Essential Training/09-Advanced Advertising Tracking/04-Reviewing conversion data.mp4 | 6.97 MB |
| 01.Google Ads Essential Training/10-Monitoring Your Advertisements/01-Reports available in Google Ads.mp4 | 9.59 MB |
| 01.Google Ads Essential Training/10-Monitoring Your Advertisements/02-Campaign reports in Google Ads.mp4 | 8.14 MB |
| 01.Google Ads Essential Training/10-Monitoring Your Advertisements/03-Search term reports in Google Ads.mp4 | 8.00 MB |
| 01.Google Ads Essential Training/11-Key Optimization Strategies/01-Key optimization tips.mp4 | 8.42 MB |
| 01.Google Ads Essential Training/11-Key Optimization Strategies/02-Setting up campaign experiments.mp4 | 9.32 MB |
| 01.Google Ads Essential Training/11-Key Optimization Strategies/03-Reviewing bid adjustments.mp4 | 10.09 MB |
| 01.Google Ads Essential Training/11-Key Optimization Strategies/04-Reviewing speed score.mp4 | 5.46 MB |
| 01.Google Ads Essential Training/12-Conclusion/01-Continue working with Google Ads.mp4 | 18.42 MB |
| 02.Building an Integrated Online Marketing Plan/01-Introduction/01-Welcome.mp4 | 39.98 MB |
| 02.Building an Integrated Online Marketing Plan/01-Introduction/02-The strategy problem.mp4 | 10.67 MB |
| 02.Building an Integrated Online Marketing Plan/02-Find Your Business Strategy/01-Knowing who you are.mp4 | 13.26 MB |
| 02.Building an Integrated Online Marketing Plan/02-Find Your Business Strategy/02-Defining your narrative statement.mp4 | 24.99 MB |
| 02.Building an Integrated Online Marketing Plan/02-Find Your Business Strategy/03-Identifying emotional needs.mp4 | 8.85 MB |
| 02.Building an Integrated Online Marketing Plan/02-Find Your Business Strategy/04-Create your value statement.mp4 | 26.93 MB |
| 02.Building an Integrated Online Marketing Plan/03-Define Your Target Customers/01-Identifying customer groups.mp4 | 10.14 MB |
| 02.Building an Integrated Online Marketing Plan/03-Define Your Target Customers/02-Creating a customer persona.mp4 | 11.42 MB |
| 02.Building an Integrated Online Marketing Plan/03-Define Your Target Customers/03-Measuring customer lifetime value.mp4 | 6.84 MB |
| 02.Building an Integrated Online Marketing Plan/03-Define Your Target Customers/04-Quantifying customer loyalty.mp4 | 10.85 MB |
| 02.Building an Integrated Online Marketing Plan/04-Research Find What Your Customers Want/01-Researching keywords to find audience needs and interests.mp4 | 11.90 MB |
| 02.Building an Integrated Online Marketing Plan/04-Research Find What Your Customers Want/02-Using Google Trends to find market trends and customer insights.mp4 | 8.62 MB |
| 02.Building an Integrated Online Marketing Plan/04-Research Find What Your Customers Want/03-Developing your initial plan.mp4 | 7.09 MB |
| 02.Building an Integrated Online Marketing Plan/04-Research Find What Your Customers Want/04-Using micromoments to create customers.mp4 | 10.43 MB |
| 02.Building an Integrated Online Marketing Plan/05-Clearly Identify Business Goals and Build Processes/01-Defining your marketing goals.mp4 | 16.54 MB |
| 02.Building an Integrated Online Marketing Plan/05-Clearly Identify Business Goals and Build Processes/02-Differentiating between acquisition and engagement.mp4 | 11.15 MB |
| 02.Building an Integrated Online Marketing Plan/05-Clearly Identify Business Goals and Build Processes/03-Understanding messaging and objectives.mp4 | 21.05 MB |
| 02.Building an Integrated Online Marketing Plan/06-Develop a Long-Term Marketing Plan/01-Understanding the purpose of content marketing.mp4 | 18.26 MB |
| 02.Building an Integrated Online Marketing Plan/06-Develop a Long-Term Marketing Plan/02-Planning content assets.mp4 | 9.22 MB |
| 02.Building an Integrated Online Marketing Plan/06-Develop a Long-Term Marketing Plan/03-Creating a long-term content calendar.mp4 | 12.31 MB |
| 02.Building an Integrated Online Marketing Plan/06-Develop a Long-Term Marketing Plan/04-Curating content.mp4 | 5.96 MB |
| 02.Building an Integrated Online Marketing Plan/07-Turn Cookies into Customers/01-Getting the big picture.mp4 | 8.26 MB |
| 02.Building an Integrated Online Marketing Plan/07-Turn Cookies into Customers/02-Retargeting visitors.mp4 | 14.11 MB |
| 02.Building an Integrated Online Marketing Plan/07-Turn Cookies into Customers/03-Designing effective landing pages.mp4 | 15.24 MB |
| 02.Building an Integrated Online Marketing Plan/07-Turn Cookies into Customers/04-Getting that email address.mp4 | 10.40 MB |
| 02.Building an Integrated Online Marketing Plan/07-Turn Cookies into Customers/05-Stopping the blast.mp4 | 13.97 MB |
| 02.Building an Integrated Online Marketing Plan/08-Measure and Modify Your Plan/01-Measuring the right things.mp4 | 12.81 MB |
| 02.Building an Integrated Online Marketing Plan/08-Measure and Modify Your Plan/02-Visualizing your measurement process.mp4 | 9.39 MB |
| 02.Building an Integrated Online Marketing Plan/08-Measure and Modify Your Plan/03-Developing a 360 customer profile.mp4 | 15.51 MB |
| 02.Building an Integrated Online Marketing Plan/09-Conclusion/01-Next steps.mp4 | 33.66 MB |
| 02.Building an Integrated Online Marketing Plan/Ex_Files_Building_Integrated_Online_Marketing.zip | 606.68 kB |
| 03.Learning Google Tag Manager/01-Introduction/01-Use Google Tag Manager GTM for all your web code tags.mp4 | 7.25 MB |
| 03.Learning Google Tag Manager/01-Introduction/02-Understanding Google Tag Manager.mp4 | 11.80 MB |
| 03.Learning Google Tag Manager/01-Introduction/03-Understanding the GTM hierarchy.mp4 | 9.74 MB |
| 03.Learning Google Tag Manager/01-Introduction/04-Server-side vs client-side tags explained.mp4 | 2.59 MB |
| 03.Learning Google Tag Manager/02-Work with Accounts and Containers/01-How to configure permissions and security in Google Tag Manager.mp4 | 10.32 MB |
| 03.Learning Google Tag Manager/02-Work with Accounts and Containers/02-Create an account and container.mp4 | 11.17 MB |
| 03.Learning Google Tag Manager/02-Work with Accounts and Containers/03-Install your first container.mp4 | 10.24 MB |
| 03.Learning Google Tag Manager/02-Work with Accounts and Containers/04-Install Google Tag Manager in WordPress.mp4 | 10.30 MB |
| 03.Learning Google Tag Manager/03-Using Built-in Tags/01-Efficiency bonus Google Analytics built-in tags.mp4 | 13.66 MB |
| 03.Learning Google Tag Manager/03-Using Built-in Tags/02-CrazyEgg and other built-in tags.mp4 | 10.01 MB |
| 03.Learning Google Tag Manager/04-Work with Variables/01-Understanding basic variables.mp4 | 9.60 MB |
| 03.Learning Google Tag Manager/04-Work with Variables/02-Utilize built-in variables.mp4 | 10.57 MB |
| 03.Learning Google Tag Manager/04-Work with Variables/03-Create custom variables.mp4 | 5.58 MB |
| 03.Learning Google Tag Manager/04-Work with Variables/04-Dynamic variables.mp4 | 10.60 MB |
| 03.Learning Google Tag Manager/04-Work with Variables/05-Incorporating custom JavaScript into GTM variables.mp4 | 8.69 MB |
| 03.Learning Google Tag Manager/05-Create Triggers/01-Understanding triggers.mp4 | 10.87 MB |
| 03.Learning Google Tag Manager/05-Create Triggers/02-Fire Google Analytics events using triggers.mp4 | 19.10 MB |
| 03.Learning Google Tag Manager/06-Control Versioning/01-Create versions and view publishing history.mp4 | 12.50 MB |
| 03.Learning Google Tag Manager/06-Control Versioning/02-Import and export configurations.mp4 | 7.40 MB |
| 03.Learning Google Tag Manager/07-Debug Your Tags/01-Using Preview and Debug modes.mp4 | 9.71 MB |
| 03.Learning Google Tag Manager/07-Debug Your Tags/02-Using WASP to debug.mp4 | 18.81 MB |
| 03.Learning Google Tag Manager/08-Use Custom HTML Tags/01-Understanding and using custom HTML tags.mp4 | 6.90 MB |
| 03.Learning Google Tag Manager/08-Use Custom HTML Tags/02-Understanding and using custom Image tags.mp4 | 5.60 MB |
| 03.Learning Google Tag Manager/08-Use Custom HTML Tags/03-Best practices for custom HTML tags.mp4 | 5.21 MB |
| 03.Learning Google Tag Manager/09-Conclusion/01-Learning more about Google Tag Manager.mp4 | 3.41 MB |
| 04.Digital Marketing Foundations/01-Introduction/01-Connecting with customers online.mp4 | 21.91 MB |
| 04.Digital Marketing Foundations/01-Introduction/02-What is digital marketing.mp4 | 9.50 MB |
| 04.Digital Marketing Foundations/01-Introduction/03-Getting started with digital marketing.mp4 | 15.27 MB |
| 04.Digital Marketing Foundations/02-The Digital Marketing Framework/01-The building blocks of digital marketing.mp4 | 14.85 MB |
| 04.Digital Marketing Foundations/02-The Digital Marketing Framework/02-The marketing funnel.mp4 | 13.38 MB |
| 04.Digital Marketing Foundations/02-The Digital Marketing Framework/03-The buyer journey.mp4 | 16.31 MB |
| 04.Digital Marketing Foundations/02-The Digital Marketing Framework/04-Creating a buyer journey map.mp4 | 18.54 MB |
| 04.Digital Marketing Foundations/03-Digital Marketing First Steps/01-Developing a marketing strategy.mp4 | 15.84 MB |
| 04.Digital Marketing Foundations/03-Digital Marketing First Steps/02-Defining your value proposition.mp4 | 23.22 MB |
| 04.Digital Marketing Foundations/03-Digital Marketing First Steps/03-Identifying your target market.mp4 | 22.63 MB |
| 04.Digital Marketing Foundations/03-Digital Marketing First Steps/04-Creating your persona.mp4 | 14.09 MB |
| 04.Digital Marketing Foundations/03-Digital Marketing First Steps/05-Establishing goals.mp4 | 15.26 MB |
| 04.Digital Marketing Foundations/03-Digital Marketing First Steps/06-Developing your KPIs.mp4 | 20.62 MB |
| 04.Digital Marketing Foundations/03-Digital Marketing First Steps/07-Drafting a one-page marketing plan.mp4 | 16.81 MB |
| 04.Digital Marketing Foundations/04-Digital Marketing Key Concepts/01-Digital marketing is persuasive.mp4 | 15.94 MB |
| 04.Digital Marketing Foundations/04-Digital Marketing Key Concepts/02-Digital marketing is data driven.mp4 | 15.06 MB |
| 04.Digital Marketing Foundations/04-Digital Marketing Key Concepts/03-How online analytics work.mp4 | 16.12 MB |
| 04.Digital Marketing Foundations/04-Digital Marketing Key Concepts/04-Capturing key insights.mp4 | 16.38 MB |
| 04.Digital Marketing Foundations/04-Digital Marketing Key Concepts/05-Connecting with your customer.mp4 | 19.77 MB |
| 04.Digital Marketing Foundations/05-Digital Marketing Hub and Spokes/01-Understanding your online presence.mp4 | 21.26 MB |
| 04.Digital Marketing Foundations/05-Digital Marketing Hub and Spokes/02-Deciding on a marketing channel.mp4 | 12.57 MB |
| 04.Digital Marketing Foundations/05-Digital Marketing Hub and Spokes/03-The power of messaging.mp4 | 21.65 MB |
| 04.Digital Marketing Foundations/05-Digital Marketing Hub and Spokes/04-Creating lean messaging.mp4 | 17.73 MB |
| 04.Digital Marketing Foundations/05-Digital Marketing Hub and Spokes/05-How to prioritize in marketing.mp4 | 12.57 MB |
| 04.Digital Marketing Foundations/06-Digital Marketing with Your Website/01-Optimizing your website.mp4 | 21.67 MB |
| 04.Digital Marketing Foundations/06-Digital Marketing with Your Website/02-Investing in copywriting.mp4 | 23.43 MB |
| 04.Digital Marketing Foundations/06-Digital Marketing with Your Website/03-Building landing pages that convert.mp4 | 20.43 MB |
| 04.Digital Marketing Foundations/07-Digital Marketing with SEO/01-What is SEO.mp4 | 17.82 MB |
| 04.Digital Marketing Foundations/07-Digital Marketing with SEO/02-Essential SEO techniques.mp4 | 24.09 MB |
| 04.Digital Marketing Foundations/07-Digital Marketing with SEO/03-Evaluating local SEO.mp4 | 21.34 MB |
| 04.Digital Marketing Foundations/08-Digital Marketing with Paid Channels/01-Introduction to paid advertising.mp4 | 21.99 MB |
| 04.Digital Marketing Foundations/08-Digital Marketing with Paid Channels/02-Identifying the value of a customer.mp4 | 21.20 MB |
| 04.Digital Marketing Foundations/08-Digital Marketing with Paid Channels/03-Deciding when to pay to advertise.mp4 | 18.25 MB |
| 04.Digital Marketing Foundations/08-Digital Marketing with Paid Channels/04-Budgeting for paid marketing.mp4 | 20.81 MB |
| 04.Digital Marketing Foundations/08-Digital Marketing with Paid Channels/05-Creating your first paid campaign.mp4 | 17.93 MB |
| 04.Digital Marketing Foundations/09-Digital Marketing with Social Media/01-The value of social media marketing.mp4 | 16.24 MB |
| 04.Digital Marketing Foundations/09-Digital Marketing with Social Media/02-Getting started with social media.mp4 | 19.04 MB |
| 04.Digital Marketing Foundations/09-Digital Marketing with Social Media/03-Deciding on a platform.mp4 | 15.30 MB |
| 04.Digital Marketing Foundations/09-Digital Marketing with Social Media/04-Building and leveraging followers.mp4 | 20.24 MB |
| 04.Digital Marketing Foundations/10-Digital Marketing with Email/01-The power of email marketing.mp4 | 19.85 MB |
| 04.Digital Marketing Foundations/10-Digital Marketing with Email/02-Developing an email marketing plan.mp4 | 20.18 MB |
| 04.Digital Marketing Foundations/10-Digital Marketing with Email/03-Dealing with email fatigue.mp4 | 12.18 MB |
| 04.Digital Marketing Foundations/10-Digital Marketing with Email/04-Measuring the success of email.mp4 | 19.89 MB |
| 04.Digital Marketing Foundations/10-Digital Marketing with Email/05-Tools to launch successful campaigns.mp4 | 11.44 MB |
| 04.Digital Marketing Foundations/11-Digital Marketing with Video/01-The impact of video marketing.mp4 | 10.13 MB |
| 04.Digital Marketing Foundations/11-Digital Marketing with Video/02-Getting started with video marketing.mp4 | 23.20 MB |
| 04.Digital Marketing Foundations/12-11 Analytics Skills/01-Deciding what to track.mp4 | 23.26 MB |
| 04.Digital Marketing Foundations/12-11 Analytics Skills/02-Generating reports.mp4 | 11.88 MB |
| 04.Digital Marketing Foundations/12-11 Analytics Skills/03-Campaign tagging.mp4 | 19.56 MB |
| 04.Digital Marketing Foundations/13-Additional Marketing Channels/01-Digital marketing Influencer marketing.mp4 | 24.32 MB |
| 04.Digital Marketing Foundations/13-Additional Marketing Channels/02-Digital marketing Automation.mp4 | 20.77 MB |
| 04.Digital Marketing Foundations/14-Trends to Watch/01-Trends to watch Interactivity.mp4 | 12.03 MB |
| 04.Digital Marketing Foundations/14-Trends to Watch/02-Trends to watch Chatbots.mp4 | 16.25 MB |
| 04.Digital Marketing Foundations/14-Trends to Watch/03-Trends to watch Artificial intelligence.mp4 | 13.12 MB |
| 04.Digital Marketing Foundations/15-Conclusion/01-Continue learning digital marketing.mp4 | 8.34 MB |
| 05.SEO Foundations/01-Introduction/01-Leveraging the power of search to accomplish your business goals.mp4 | 29.15 MB |
| 05.SEO Foundations/02-Overview of SEO/01-What is search engine optimization SEO.mp4 | 30.39 MB |
| 05.SEO Foundations/02-Overview of SEO/02-Reading search engine result pages.mp4 | 15.71 MB |
| 05.SEO Foundations/02-Overview of SEO/03-Setting SEO expectations.mp4 | 22.43 MB |
| 05.SEO Foundations/02-Overview of SEO/04-How SEO affects your business.mp4 | 21.34 MB |
| 05.SEO Foundations/03-Keywords The Foundation of SEO/01-Why you need a keyword-research plan.mp4 | 16.47 MB |
| 05.SEO Foundations/03-Keywords The Foundation of SEO/02-How to research keywords.mp4 | 22.06 MB |
| 05.SEO Foundations/03-Keywords The Foundation of SEO/03-Tools to help you analyze keywords.mp4 | 9.69 MB |
| 05.SEO Foundations/03-Keywords The Foundation of SEO/04-Understanding keyword attributes.mp4 | 13.11 MB |
| 05.SEO Foundations/03-Keywords The Foundation of SEO/05-Understanding keyword distribution.mp4 | 10.04 MB |
| 05.SEO Foundations/03-Keywords The Foundation of SEO/06-Ongoing keyword evaluation.mp4 | 18.83 MB |
| 05.SEO Foundations/04-Content Optimization How Search Engines and People View Web Pages/01-Understanding content optimization.mp4 | 17.05 MB |
| 05.SEO Foundations/04-Content Optimization How Search Engines and People View Web Pages/02-Optimizing site structure.mp4 | 24.06 MB |
| 05.SEO Foundations/04-Content Optimization How Search Engines and People View Web Pages/03-Optimizing textual page elements.mp4 | 25.09 MB |
| 05.SEO Foundations/04-Content Optimization How Search Engines and People View Web Pages/04-Optimizing nontext components of a webpage.mp4 | 12.53 MB |
| 05.SEO Foundations/04-Content Optimization How Search Engines and People View Web Pages/05-Optimizing for personalized search.mp4 | 22.88 MB |
| 05.SEO Foundations/05-Content Optimization Technical SEO/01-Interpreting the code behind webpages.mp4 | 14.09 MB |
| 05.SEO Foundations/05-Content Optimization Technical SEO/02-Understanding how search engines index content.mp4 | 23.30 MB |
| 05.SEO Foundations/05-Content Optimization Technical SEO/03-Working with canonical URLs and redirects.mp4 | 26.26 MB |
| 05.SEO Foundations/05-Content Optimization Technical SEO/04-Leveraging microformats.mp4 | 26.16 MB |
| 05.SEO Foundations/05-Content Optimization Technical SEO/05-Working with server-side factors.mp4 | 25.49 MB |
| 05.SEO Foundations/05-Content Optimization Technical SEO/06-Using Google Search Console.mp4 | 17.89 MB |
| 05.SEO Foundations/06-Long-Term Content Planning/01-Overview of long-term content strategies.mp4 | 19.03 MB |
| 05.SEO Foundations/06-Long-Term Content Planning/02-Plan a successful content strategy and avoid common mistakes.mp4 | 35.11 MB |
| 05.SEO Foundations/06-Long-Term Content Planning/03-Understanding different types of content.mp4 | 31.62 MB |
| 05.SEO Foundations/06-Long-Term Content Planning/04-Getting ideas for content.mp4 | 24.33 MB |
| 05.SEO Foundations/06-Long-Term Content Planning/05-Working with an editorial calendar.mp4 | 7.52 MB |
| 05.SEO Foundations/06-Long-Term Content Planning/06-Promote your content with social media.mp4 | 31.33 MB |
| 05.SEO Foundations/06-Long-Term Content Planning/07-Measuring content performance.mp4 | 33.76 MB |
| 05.SEO Foundations/07-Link-Building Strategies/01-Understanding the importance of links.mp4 | 36.02 MB |
| 05.SEO Foundations/07-Link-Building Strategies/02-Building internal links.mp4 | 18.84 MB |
| 05.SEO Foundations/07-Link-Building Strategies/03-Building external links.mp4 | 35.53 MB |
| 05.SEO Foundations/07-Link-Building Strategies/04-Finding link-building opportunities.mp4 | 9.89 MB |
| 05.SEO Foundations/08-Measuring SEO Effectiveness/01-Measuring SEO performance.mp4 | 32.46 MB |
| 05.SEO Foundations/08-Measuring SEO Effectiveness/02-Analyzing keywords.mp4 | 8.04 MB |
| 05.SEO Foundations/08-Measuring SEO Effectiveness/03-Analyzing links.mp4 | 9.68 MB |
| 05.SEO Foundations/09-Ecommerce Local and Mobile SEO Considerations/01-Understanding SEO and ecommerce.mp4 | 16.42 MB |
| 05.SEO Foundations/09-Ecommerce Local and Mobile SEO Considerations/02-Understanding local SEO.mp4 | 17.73 MB |
| 05.SEO Foundations/09-Ecommerce Local and Mobile SEO Considerations/03-Understanding mobile SEO.mp4 | 17.96 MB |
| 05.SEO Foundations/10-Conclusion/01-Determining your next steps.mp4 | 9.99 MB |
| 05.SEO Foundations/Ex_Files_SEO_Foundations.zip | 31.20 kB |
| 05.SEO Foundations/Glossary_SEO_Foundations.zip | 48.68 kB |
| 06.Content Marketing Foundations/01-Introduction/01-What is content marketing.mp4 | 31.88 MB |
| 06.Content Marketing Foundations/02-Creating a Content Strategy/01-Setting strategic goals.mp4 | 26.01 MB |
| 06.Content Marketing Foundations/02-Creating a Content Strategy/02-Defining your audience.mp4 | 19.88 MB |
| 06.Content Marketing Foundations/03-Choosing the Right Topics/01-Finding relevant topic ideas.mp4 | 26.33 MB |
| 06.Content Marketing Foundations/03-Choosing the Right Topics/02-Organizing topics into categories.mp4 | 20.20 MB |
| 06.Content Marketing Foundations/04-Producing Content/01-Tips for successful storytelling.mp4 | 27.42 MB |
| 06.Content Marketing Foundations/04-Producing Content/02-Selecting the right type of content.mp4 | 22.52 MB |
| 06.Content Marketing Foundations/05-Optimizing Content/01-Formatting content for a frictionless experience.mp4 | 28.65 MB |
| 06.Content Marketing Foundations/05-Optimizing Content/02-Formatting content for distribution.mp4 | 15.64 MB |
| 06.Content Marketing Foundations/06-Distributing Content/01-Promoting with owned and shared media.mp4 | 20.97 MB |
| 06.Content Marketing Foundations/06-Distributing Content/02-Promoting with earned and paid media.mp4 | 25.70 MB |
| 06.Content Marketing Foundations/07-Integrating Content/01-Integrating content across departments.mp4 | 21.10 MB |
| 06.Content Marketing Foundations/07-Integrating Content/02-Repurposing content to earn more benefits.mp4 | 22.83 MB |
| 06.Content Marketing Foundations/08-Measuring Content/01-Attributing content actions to results.mp4 | 24.72 MB |
| 06.Content Marketing Foundations/09-Innovating with Content/01-Conveying thought leadership with content.mp4 | 25.97 MB |
| 06.Content Marketing Foundations/09-Innovating with Content/02-The key to the quality versus quantity debate.mp4 | 27.66 MB |
| 06.Content Marketing Foundations/09-Innovating with Content/03-Experimenting beyond best practices.mp4 | 26.04 MB |
| 06.Content Marketing Foundations/10-Conclusion/01-Staying updated on content marketing.mp4 | 10.85 MB |
| 06.Content Marketing Foundations/Ex_Files_Content_Marketing_Foundations.zip | 249.47 kB |
| 07.Marketing Attribution and Mix Modeling/01-Introduction/01-Measuring marketing performance.mp4 | 10.57 MB |
| 07.Marketing Attribution and Mix Modeling/02-Multi-touch Attribution Models/01-Last-click attribution The default model.mp4 | 4.28 MB |
| 07.Marketing Attribution and Mix Modeling/02-Multi-touch Attribution Models/02-Time decay and conversion lags.mp4 | 6.67 MB |
| 07.Marketing Attribution and Mix Modeling/02-Multi-touch Attribution Models/03-Linear attribution Treating all touches equally.mp4 | 5.09 MB |
| 07.Marketing Attribution and Mix Modeling/02-Multi-touch Attribution Models/04-First-click models From awareness to acquisition.mp4 | 6.38 MB |
| 07.Marketing Attribution and Mix Modeling/02-Multi-touch Attribution Models/05-Position-based models and assigning credit.mp4 | 5.13 MB |
| 07.Marketing Attribution and Mix Modeling/02-Multi-touch Attribution Models/06-Data-driven attribution and machine learning.mp4 | 5.47 MB |
| 07.Marketing Attribution and Mix Modeling/02-Multi-touch Attribution Models/07-Click windows and view-through conversions.mp4 | 8.10 MB |
| 07.Marketing Attribution and Mix Modeling/03-Marketing Mix Modeling/01-Before and after an event Trend analysis.mp4 | 12.72 MB |
| 07.Marketing Attribution and Mix Modeling/03-Marketing Mix Modeling/02-Linear regression with a single variable.mp4 | 16.01 MB |
| 07.Marketing Attribution and Mix Modeling/03-Marketing Mix Modeling/03-Variables with positive and negative correlations.mp4 | 19.46 MB |
| 07.Marketing Attribution and Mix Modeling/03-Marketing Mix Modeling/04-Multivariable regression Building your marketing mix model.mp4 | 40.17 MB |
| 07.Marketing Attribution and Mix Modeling/03-Marketing Mix Modeling/05-Feature transformation with diminishing returns and adstocks.mp4 | 33.47 MB |
| 07.Marketing Attribution and Mix Modeling/03-Marketing Mix Modeling/06-Statistical tests to validate your models accuracy.mp4 | 44.28 MB |
| 07.Marketing Attribution and Mix Modeling/03-Marketing Mix Modeling/07-Forecasting future scenarios for planning.mp4 | 46.10 MB |
| 07.Marketing Attribution and Mix Modeling/04-Incrementality and AB Testing/01-AB testing for statistical significance.mp4 | 7.39 MB |
| 07.Marketing Attribution and Mix Modeling/04-Incrementality and AB Testing/02-Bandit testing Optimizing for results over accuracy.mp4 | 10.24 MB |
| 07.Marketing Attribution and Mix Modeling/04-Incrementality and AB Testing/03-Geo and lift testing to prove incrementality.mp4 | 6.10 MB |
| 07.Marketing Attribution and Mix Modeling/04-Incrementality and AB Testing/04-How did you hear about us Surveys and panel studies.mp4 | 4.86 MB |
| 07.Marketing Attribution and Mix Modeling/04-Incrementality and AB Testing/05-Working with multiple attribution methods.mp4 | 7.22 MB |
| 07.Marketing Attribution and Mix Modeling/05-Conclusion/01-Continuing to improve your model accuracy.mp4 | 6.34 MB |
| 07.Marketing Attribution and Mix Modeling/Ex_Files_Marketing_Attribution_Mix_Modeling.zip | 220.38 kB |
| 08.Learning to Write Marketing Copy/01-Introduction/01-Becoming a great copywriter.mp4 | 18.87 MB |
| 08.Learning to Write Marketing Copy/01-Introduction/02-Using the exercise files.mp4 | 6.47 MB |
| 08.Learning to Write Marketing Copy/01-Introduction/03-What you should know.mp4 | 15.27 MB |
| 08.Learning to Write Marketing Copy/02-Overview of Marketing Copywriting/01-What is copywriting.mp4 | 21.36 MB |
| 08.Learning to Write Marketing Copy/02-Overview of Marketing Copywriting/02-Types of marketing copywriting.mp4 | 25.16 MB |
| 08.Learning to Write Marketing Copy/02-Overview of Marketing Copywriting/03-Preparing yourself to write copy.mp4 | 19.14 MB |
| 08.Learning to Write Marketing Copy/02-Overview of Marketing Copywriting/04-Overview of the course project.mp4 | 11.74 MB |
| 08.Learning to Write Marketing Copy/03-Writing Copy/01-Assembling your tools.mp4 | 19.80 MB |
| 08.Learning to Write Marketing Copy/03-Writing Copy/02-Creating the plan.mp4 | 15.41 MB |
| 08.Learning to Write Marketing Copy/03-Writing Copy/03-Freewriting to get ideas down.mp4 | 23.92 MB |
| 08.Learning to Write Marketing Copy/03-Writing Copy/04-Writing the first draft.mp4 | 11.66 MB |
| 08.Learning to Write Marketing Copy/03-Writing Copy/05-Observing general rules.mp4 | 19.60 MB |
| 08.Learning to Write Marketing Copy/03-Writing Copy/06-Polishing the draft.mp4 | 22.41 MB |
| 08.Learning to Write Marketing Copy/03-Writing Copy/07-Writing a headline.mp4 | 25.59 MB |
| 08.Learning to Write Marketing Copy/03-Writing Copy/08-Testing your headlines.mp4 | 9.72 MB |
| 08.Learning to Write Marketing Copy/03-Writing Copy/09-Selling the page.mp4 | 11.87 MB |
| 08.Learning to Write Marketing Copy/03-Writing Copy/10-Rewriting existing copy.mp4 | 23.63 MB |
| 08.Learning to Write Marketing Copy/03-Writing Copy/11-Using typography effectively.mp4 | 26.01 MB |
| 08.Learning to Write Marketing Copy/04-Writing for Various Media/01-Structuring for print.mp4 | 18.16 MB |
| 08.Learning to Write Marketing Copy/04-Writing for Various Media/02-Structuring for online.mp4 | 14.93 MB |
| 08.Learning to Write Marketing Copy/04-Writing for Various Media/03-Writing copy for a webpage.mp4 | 17.08 MB |
| 08.Learning to Write Marketing Copy/04-Writing for Various Media/04-Writing copy for a product description.mp4 | 18.71 MB |
| 08.Learning to Write Marketing Copy/04-Writing for Various Media/05-Writing copy for social media.mp4 | 17.90 MB |
| 08.Learning to Write Marketing Copy/05-Conclusion/01-Setting an editorial calendar.mp4 | 20.11 MB |
| 08.Learning to Write Marketing Copy/05-Conclusion/02-Managing brand voice.mp4 | 28.02 MB |
| 08.Learning to Write Marketing Copy/05-Conclusion/03-Taking copywriting to the next level.mp4 | 18.42 MB |
| 08.Learning to Write Marketing Copy/Ex_Files_Learning_to_Write_Marketing_Copy.zip | 310.28 kB |
| Become a Digital Advertising Specialist.png | 1.02 MB |
| README.txt | 2.25 kB |
Course List
├── 01.Google Ads Essential Training
│ ├── 01-Introduction
│ ├── 02-Pay-Per-Click Advertising
│ ├── 03-Before Getting Started
│ ├── 04-Getting Started with Ads
│ ├── 05-Researching Your Keywords
│ ├── 06-Targeting with Keywords
│ ├── 07-Creating Your First Google Ads Campaign
│ ├── 08-Creating Your First Advertisement
│ ├── 09-Advanced Advertising Tracking
│ ├── 10-Monitoring Your Advertisements
│ ├── 11-Key Optimization Strategies
│ └── 12-Conclusion
├── 02.Building an Integrated Online Marketing Plan
│ ├── 01-Introduction
│ ├── 02-Find Your Business Strategy
│ ├── 03-Define Your Target Customers
│ ├── 04-Research Find What Your Customers Want
│ ├── 05-Clearly Identify Business Goals and Build Processes
│ ├── 06-Develop a Long-Term Marketing Plan
│ ├── 07-Turn Cookies into Customers
│ ├── 08-Measure and Modify Your Plan
│ └── 09-Conclusion
├── 03.Learning Google Tag Manager
│ ├── 01-Introduction
│ ├── 02-Work with Accounts and Containers
│ ├── 03-Using Built-in Tags
│ ├── 04-Work with Variables
│ ├── 05-Create Triggers
│ ├── 06-Control Versioning
│ ├── 07-Debug Your Tags
│ ├── 08-Use Custom HTML Tags
│ └── 09-Conclusion
├── 04.Digital Marketing Foundations
│ ├── 01-Introduction
│ ├── 02-The Digital Marketing Framework
│ ├── 03-Digital Marketing First Steps
│ ├── 04-Digital Marketing Key Concepts
│ ├── 05-Digital Marketing Hub and Spokes
│ ├── 06-Digital Marketing with Your Website
│ ├── 07-Digital Marketing with SEO
│ ├── 08-Digital Marketing with Paid Channels
│ ├── 09-Digital Marketing with Social Media
│ ├── 10-Digital Marketing with Email
│ ├── 11-Digital Marketing with Video
│ ├── 12-11 Analytics Skills
│ ├── 13-Additional Marketing Channels
│ ├── 14-Trends to Watch
│ └── 15-Conclusion
├── 05.SEO Foundations
│ ├── 01-Introduction
│ ├── 02-Overview of SEO
│ ├── 03-Keywords The Foundation of SEO
│ ├── 04-Content Optimization How Search Engines and People View Web Pages
│ ├── 05-Content Optimization Technical SEO
│ ├── 06-Long-Term Content Planning
│ ├── 07-Link-Building Strategies
│ ├── 08-Measuring SEO Effectiveness
│ ├── 09-Ecommerce Local and Mobile SEO Considerations
│ └── 10-Conclusion
├── 06.Content Marketing Foundations
│ ├── 01-Introduction
│ ├── 02-Creating a Content Strategy
│ ├── 03-Choosing the Right Topics
│ ├── 04-Producing Content
│ ├── 05-Optimizing Content
│ ├── 06-Distributing Content
│ ├── 07-Integrating Content
│ ├── 08-Measuring Content
│ ├── 09-Innovating with Content
│ └── 10-Conclusion
├── 07.Marketing Attribution and Mix Modeling
│ ├── 01-Introduction
│ ├── 02-Multi-touch Attribution Models
│ ├── 03-Marketing Mix Modeling
│ ├── 04-Incrementality and AB Testing
│ └── 05-Conclusion
└── 08.Learning to Write Marketing Copy
├── 01-Introduction
├── 02-Overview of Marketing Copywriting
├── 03-Writing Copy
├── 04-Writing for Various Media
└── 05-Conclusion