Description

Learn SaaS marketing from an expert with 11 years experience marketing for Sony, a Google-backed SaaS, bootstrapped startups, and SaaS companies at various stages of venture funding from Series A to D.

I will teach you…

   The single most cost-effective way to acquire new SaaS customers
   Step-by-step instructions for advertising profitably through platforms such as LinkedIn (with examples of successful SaaS ads)
   How to grow your SaaS business profitably
   How I acquired users for less than 10 cents each
   Specific examples of SaaS marketing that have worked for me and others
   SaaS lead generation strategies & tactics
   Step-by-step instructions on how to reach out to key influencers to generate cost-effective word-of-mouth marketing
   How to build your SaaS marketing funnel and overall marketing plan (in 1 page)
   Detailed SaaS lead nurturing strategies and tactics (lead nurturing mastery!)
   Detailed step-by-step marketing instructions
   How to fix problem like poor MQL-to-SQL conversion rates
   How my product got 15 million views from a single video with no ads
   Specific tactics that worked for me in generating cost-effective sales meetings
   Real-world SaaS marketing examples/cases
   Startup marketing
   How to approach lead generation and demand generation in 2021

This course includes:

   Videos (tutorials, walk-throughs, go-to-market interview)
   Templates (Word, Excel)
   PDFs
   Articles
   Quizzes

I’m a Silicon Valley marketing veteran with 11 years’ experience in software marketing for companies including Sony, a Google-backed SaaS, SaaS firms at various stages of venture funding, and numerous bootstrapped SaaS startups. I have an MBA from the #1 marketing school in the US, Northwestern University’s Kellogg School of Management. I also wrote numerous marketing books and taught college-level marketing. This is my SaaS marketing playbook!

This is the perfect course for SaaS founders and their marketers and consultants. Amplify the effectiveness of your marketing team immediately without paying the hefty fees of a Silicon Valley CMO or senior consultant. Empower your team with this bundle which is guaranteed to DOUBLE your qualified SaaS leads! This is the easiest, fastest, cheapest way to get senior-level marketing advice for your SaaS product.

You don’t need to learn from trial-and-error. You don’t need to waste your money on marketing experiments that don’t pay off. This bundle will SAVE you countless wasted dollars and produce qualified leads IMMEDIATELY.

Playbook PDF contents

   The fastest, easiest way to generate demo requests and free trial sign-ups
   ALWAYS be selling your demo request or trial, even if you’re just nurturing leads
   Nurturing people after they’ve signed up for a free trial
   Consider paying people to sit through your demo
   The cheapest way to generate demo requests and free trials
   The most efficient way to generate demo requests and free trials
   How to find influencers
   How to reach out to influencers
   How to build partnerships
   Latch onto larger companies
   Identify the trigger events where to interject your SaaS into the conversation
   Identify and address objections
   Facebook ads (yes, for B2B too)
   Fix the bottlenecks in your funnel
   The limitations of inbound content marketing and SEO
   Consider a “medium offer” that falls between a free trial and a demo request
   Direct mail
   Twitter ads
   Write an email explicitly designed to sell the demo or trial
   Content marketing should start at the bottom of the funnel, not the top
   One of the most practical frameworks for building demo/trial-generating content
   Often the best approach to lead nurturing is to let prospects choose what they want to do next
   Educational content is the easiest way to nurture leads
   Use time as a forcing function
   Your website is a nurturing tool
   Stop marketing your product and start doing this one thing instead
   Your list
   The case study is one of the most important pieces of content that you need
   Frameworks for lead nurturing
   When to send leads to Sales
   Demand generation content
   Common funnel mistakes
   Set a clear goal for the # of demos, trials, SQLs, SALs, opportunities, or pipeline revenue
   The most important SaaS metric
   Software marketing
   Advanced SaaS lead nurturing summarized

Articles

   One reason why you may be struggling to grow your SaaS demo requests and free trial signups – and what to do about it
   The big mistakes in B2B SaaS marketing that startups keep making
   The colossal SaaS marketing mistakes that most startups make
   7 big product marketing mistakes
   7 secrets to acquires tons of new software customers quickly

Sincerely,
Dekker Fraser, MBA

   Lead Nurturing
   SaaS
   SaaS Marketing
   SaaS Product Management
   Software Marketing
   IT Startup
   App Marketing
   Lead Nurture
   Lead Scoring
   IT Startup
   Startup Marketing
   Nurturing Leads
   Nurture Emails
   Lead Generation
   Marketing Strategy
   SaaS Growth
   Growth Hacking
   Go to Market
   Business Development for Startups and Tech Companies
   Startups
   Tech Startups
   Startup Growth Strategies
   Startup Marketing
   Marketing for Startups and Small Businesses
   Digital Marketing for Startups
   Marketing for Tech Companies
   Marketing for Entrepreneurs
   Marketing for SaaS
   Entrepreneurship
   Tech Startups
   Marketing Software
   SaaS Sales
   SaaS Marketing
   SaaS Startup
   SaaS Business
   Lean Startup
   How to Start a SaaS or Mobile App Business
   Product Marketing
   User Acquisition
   B2B Lead Generation
   Product Marketing Manager
   Customer Acquisition
   Product Management | Product Owner | Product Market Strategy | Product Marketing | Product Marketing Manager | Digital Product Marketing | Marketing Plan | Product Marketing Strategy | Go to Market | Go to Market Strategy | Go to Marketing | Go to Market Strategies | Going to Market | Product Launch | Product Launch Strategy | Product Launch Formula | Launching of New Products | Launch a Product | Product Launch Success | Business Development for Startups and Tech Companies | Startups | Tech Startups | How to Start a SaaS or Mobile App Business | Startup Growth Strategies | Startup Marketing | Marketing for Startups | Digital Marketing for Startups | Marketing for Startups and Small Businesses | Entrepreneurship | Tech Startups | Marketing Software | SaaS Sales | SaaS Marketing | SaaS Startup | SaaS Business | Digital Strategy | Marketing Plan | Business Plan
       Customer Acquisition Cost
       Customer Acquisition Strategy
       Customer Acquisition with Social Media
       How to Create a Customer Acquisition Plan
       Lead Generation Business
       Small Business Lead Generation
       Lead Generation Mastery
       Digital Marketing
       B2B Marketing
       Marketing B2B
       Content Marketing for B2B Enterprises
       Get Customers
       Get Your First Customers
       Marketing for B2B sales people, freelancers, consultants, entrepreneurs, startup founders

Who this course is for:

   SaaS founders, SaaS marketers, SaaS CEOs, entrepreneurs, SaaS managers, startups

Requirements

   Experience in SaaS

Last Updated 4/2021