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Author: Ryan Deiss
Language: English
Released: 2019
Duration: 3.7 Hours
Course Source: https://www.digitalmarketer.com/workshop/branding-blueprint/

Become THE voice of authority in your market... WITHOUT sacrificing leads & conversions

Description

In this training, you’ll architect your business’ unique “Brand Blueprint” by going through the same process Ryan Deiss used to bring DigitalMarketer’s brand to life. Ryan shares the exact steps your business can use to make you an authority in your market and build an emotional bond with your audience, while simultaneously doing what a business is supposed to do: SELL YOUR PRODUCT OR SERVICE.

What You'll Learn

• The key to finding an authentic voice that leads like-minded customers straight to your doorstep
• Ryan’s secret strategy for reverse-engineering authority (and it has nothing to do with “fake it until you make it”)
• 5 quick steps to take what you already know and believe, and turn it into a brand that flat-out SELLS
• The tools for developing a structured narrative that keeps your brand’s messaging consistent, no matter who on your team is creating the content
• How companies like Angie’s List, Shinola, and SeaVees use automated emails to move MILLIONS of dollars of a wide array of products, PLUS…
• DigitalMarketer’s proven copy-and-paste email template (5 series and 37 total emails) that make crafting high-converting promotional email campaigns as easy as “COPY…PASTE…SEND”

Here’s What We’ll Create Together

In this brand-new training, you’ll follow my proven, step-by-step blueprint to build a brand that not only leverages direct response tactics to sell your product or service… but also positions your business as the answer to all of your customers’ problems.

You’ll also…

• Utilize Ryan Deiss’ fill-in-the-blank “Brand Blueprint Template” to attract your ideal prospects and position your business as top of mind in your category.
• Discover the core concepts of branding and positioning (and why the vast majority of companies get it WRONG).
• Follow Ryan’s proven 5-step process for “reverse-engineering authority” (and learn why it has nothing to do with “fake it until you make it”).
• Learn how to codify your brand’s “voice” so that you can scale without losing your identity and soul (HINT: this is key).
• Identify your “Authority Amplifiers” to discover your brand’s mission, vision, and values… and how to position them in your messaging to build a lasting bond with your audience.
• Discover the key to finding an authentic voice that leads like-minded customers straight to your doorstep
• Leverage Ryan’s “6-Point Brand Audit” worksheet to optimize your overall branding strategy and ensure your messaging is consistent across the board.

Ignoring your branding and focusing solely on offers and funnels is no longer an option…

By the time we’re finished, you’ll have a “Brand Blueprint” that contains all the core assets you need to clarify your brand’s messaging and positioning, so you can attract your ideal customer and position your brand as the primary authority in your space.

Snag this workshop, and let’s start building YOUR brand that SELLS today…

What You’ll Learn & Leverage

• Messaging that creates a lasting, emotional connection with your customer
Simply “showing up” and expecting the sale isn’t good enough any more. Your customers want to know who you are, and why they should trust you over your competition. By crafting a voice for your brand—one that outlines a clear mission, vision, and set of values—your business can stand apart in a crowded market and provide a port in the storm for your prospects.

• A clear path for success that positions your brand as the solution to your customers’ problems
If your brand isn’t answering your customers’ questions as soon as (or even BEFORE) they ask them, you’re just another noisemaker in an already LOUD and crowded marketplace. Through the resources and methods taught in this workshop, you’ll walk away with a scalable plan that establishes you as THE voice of authority in your market.  

• Apply direct response copy and storytelling to convert more sales, and turn customers into loyal brand advocates
The simple truth is that your customers won’t trust you if they don’t know you. By crafting your Brand Blueprint you’ll have all the tools you need to tell a compelling story about your business… who you are and why your product matters over all the others. You’re giving your customers the information they need to make the obvious choice—YOU.

Who is this course for?

Any marketer interested in learning how to create a brand that actually SELLS..

• Entrepreneurs and startup founders preparing for launch
• Business owners and executives who want to cut through all the technical mumbo-jumbo
• Freelancers and solos who want to learn the quick-and-dirty methods (that actually work)
• Agencies looking to add branding to their menu of services

About Instructor

Co-founder & CEO – DigitalMarketer

Ryan Deiss is the Founder and CEO of DigitalMarketer. Over the last 36 months, Ryan and his team have invested over $15,000,000 on marketing tests, generated tens of millions of unique visitors, sent well over a BILLION emails, and run approximately 3,000 split and multi-variant tests. Ryan is also a highly sought-after speaker and consultant whose work has impacted over 200,000 businesses in 68 different countries.

Skills covered in this course

• Branding
• Direct Response
• Voice