TGx:Lynda - Running a Design Business - Creative Briefs [AhLaN]

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Lynda - Running a Design Business - Creative Briefs [AhLaN]

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English

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349.30 MB

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30-09-2020 19:00

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File	Size
0 - Introduction/01 - Welcome~.mp4	13.70 MB
0 - Introduction/02 - Resource files~.mp4	2.95 MB
1 - 1. Understanding Creative Briefs/03 - What is a creative brief~.mp4	9.25 MB
1 - 1. Understanding Creative Briefs/04 - Creative briefs as strategic tools~.mp4	12.96 MB
1 - 1. Understanding Creative Briefs/05 - Client control and designer freedom~.mp4	7.19 MB
1 - 1. Understanding Creative Briefs/06 - Who should write a creative brief~.mp4	7.32 MB
2 - 2. Components of a Creative Brief/07 - Ten things to include in a creative brief - Part one~.mp4	13.83 MB
2 - 2. Components of a Creative Brief/08 - Ten things to include in a creative brief - Part two~.mp4	18.50 MB
2 - 2. Components of a Creative Brief/09 - Creative brief development process - Part one~.mp4	11.63 MB
2 - 2. Components of a Creative Brief/10 - Creative brief development process - Part two~.mp4	12.96 MB
2 - 2. Components of a Creative Brief/11 - Review of sample creative briefs~.mp4	11.76 MB
4 - 3. Clients and Creative Briefs/12 - Working with clients on creative briefs~.mp4	14.19 MB
4 - 3. Clients and Creative Briefs/13 - Getting great client input~.mp4	13.47 MB
4 - 3. Clients and Creative Briefs/14 - Challenge - Leading a briefing session~.mp4	12.17 MB
4 - 3. Clients and Creative Briefs/15 - Solution - Leading a briefing session~.mp4	36.07 MB
4 - 3. Clients and Creative Briefs/16 - Challenge - Writing up your findings~.mp4	11.20 MB
4 - 3. Clients and Creative Briefs/17 - Solution - Writing up your findings~.mp4	4.10 MB
4 - 4. Writing a Creative Brief/18 - General writing tips~.mp4	9.90 MB
4 - 4. Writing a Creative Brief/19 - Aligning creative and business goals - Part one~.mp4	16.53 MB
4 - 4. Writing a Creative Brief/20 - Aligning creative and business goals - Part two~.mp4	11.67 MB
5 - 5. Common Problems with Creative Briefs/21 - Making briefs more readable~.mp4	13.83 MB
5 - 5. Common Problems with Creative Briefs/22 - Being inspiring~.mp4	7.97 MB
5 - 5. Common Problems with Creative Briefs/23 - Handling writer's block (performance anxiety)~.mp4	8.11 MB
6 - 6. Using Creative Briefs/24 - Designing based on a creative brief~.mp4	13.99 MB
6 - 6. Using Creative Briefs/25 - Managing to a creative brief~.mp4	8.34 MB
6 - 6. Using Creative Briefs/26 - Working without a creative brief~.mp4	10.79 MB
7 - 7. Evaluating Creative Briefs/27 - Evaluating design based on a creative brief~.mp4	12.35 MB
7 - 7. Evaluating Creative Briefs/28 - Measuring a creative brief's effectiveness~.mp4	8.21 MB
8 - Conclusion/29 - Next steps~.mp4	10.99 MB
Download - Lynda,Udemy,Skillshare,Teamtreehouse,Frontend Masters,Pluralsight,Phlearn,Coursera,Egghead,MasterClass~.txt	170.00 B
Downloaded from Ahlanedu.com~.txt	996.00 B
Ex_Files_Bus_Design_CBriefs~.zip	3.37 MB
Visit us at www.Ahlanedu.com~.url	51.00 B

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Lynda - Running a Design Business - Creative Briefs [AhLaN]

SUPPLiER.......: WWW RELEASE DATE......: 17/09/20
Uploader.......: abidmail Collector.........: abidmail

About This Courses
Released9/12/2013
Learn to write a creative brief for client-commissioned projects and ensure you have a roadmap for developing great design, in this installment of Running a Design Business. Terry Lee Stone explains what creative briefs are, what goes into them, what they look like, and how to use them throughout the project. Learn how to establish the drivers, audience, competition, message, and other critical success factors. These lessons cover interviewing, researching, drawing out consumer insights, and synthesizing all of this information into a cohesive and actionable document.
Topics include:
What is a creative brief?
Who uses creative briefs—and how?
Reviewing sample briefs
Working with clients
Soliciting good input
Developing actionable insights