Description
Hunt Marketing emphasizes the universal importance of marketing not only because students (especially non-marketing majors) want to know “Why does this course matter to me?” but also because everyone is a marketer. Student engagement and relevance are emphasized throughout the second edition of Hunt Marketing: A career focus to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. Integration of key topics that are part of the daily fabric of marketing—globalization social media ethics and marketing analytics. Seamlessly integrated results-driven technology. The right content for a semester-long course. With 16 chapters (and further customization available in Create) the second edition of Hunt Marketing provides the perfect content mix for online hybrid and face-to-face Principles of Marketing students.

Book Details

Language: English
Published: 2018
ISBN-13: 978-1259598999
Format: PDF