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Book details
Format: epub
File Size: 1 MB
Print Length: 352 pages
Publisher: Wellcome Collection; Main edition (13 February 2020)
Sold by: Amazon Asia-Pacific Holdings Private Limited
Language: English
ASIN: B07JLSHT7M
‘It is hard to imagine a more timely book … much of the modern world will make more sense having read it.’ The Times
‘Brilliant and authoritative’ – Alex Bellos, author of Alex’s Adventures in Numberland
A deadly virus suddenly explodes into the population. A political movement gathers pace, and then quickly vanishes. An idea takes off like wildfire, changing our world forever. We live in a world that’s more interconnected than ever before. Our lives are shaped by outbreaks – of disease, of misinformation, even of violence – that appear, spread and fade away with bewildering speed.
To understand them, we need to learn the hidden laws that govern them. From ‘superspreaders’ who might spark a pandemic or bring down a financial system to the social dynamics that make loneliness catch on, The Rules of Contagion offers compelling insights into human behaviour and explains how we can get better at predicting what happens next.
Along the way, Adam Kucharski explores how innovations spread through friendship networks, what links computer viruses with folk stories – and why the most useful predictions aren’t necessarily the ones that come true.
Book details
Format: epub
File Size: 1 MB
Print Length: 352 pages
Publisher: Wellcome Collection; Main edition (13 February 2020)
Sold by: Amazon Asia-Pacific Holdings Private Limited
Language: English
ASIN: B07JLSHT7M
‘It is hard to imagine a more timely book … much of the modern world will make more sense having read it.’ The Times
‘Brilliant and authoritative’ – Alex Bellos, author of Alex’s Adventures in Numberland
A deadly virus suddenly explodes into the population. A political movement gathers pace, and then quickly vanishes. An idea takes off like wildfire, changing our world forever. We live in a world that’s more interconnected than ever before. Our lives are shaped by outbreaks – of disease, of misinformation, even of violence – that appear, spread and fade away with bewildering speed.
To understand them, we need to learn the hidden laws that govern them. From ‘superspreaders’ who might spark a pandemic or bring down a financial system to the social dynamics that make loneliness catch on, The Rules of Contagion offers compelling insights into human behaviour and explains how we can get better at predicting what happens next.
Along the way, Adam Kucharski explores how innovations spread through friendship networks, what links computer viruses with folk stories – and why the most useful predictions aren’t necessarily the ones that come true.