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 Become a Product Manager | Learn the Skills & Get the Job  

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The most complete course available on Product Management. 13+ hours of videos, activities, interviews, & more

What you'll learn?

Understand the varying role of a Product Manager through different types and sizes of companies
Decide which type of Product Manger best fits one’s goals and personality
Understand the Product Lifecycle and how it applies to every product
Understand the modern Product Development Process that both Fortune 500s and Startups adhere to
Know how to identify ideas worth pursuing and dedicating resources to
Understand how to get at the root of customer pain points
Understand and communicate customer pain by type and frequency
Assess the core problem of a product
Find and compare competitors and competing products
Differentiate between Direct, Indirect, Substitute, and Potential competitors
Understand the process of Customer Development and how it relates to being a Product Manager
How to find potential interviewees for product interviews, user tests, and exploratory interviews
How to structure and run a customer interview
How to model interview questions correctly while avoiding bias
Navigate the four different types of customer interviews
Find potential interviewees both internally and externally
Write emails that will get users and potential customers to respond
Build user personas based on both qualitative and quantitative data
Understand the difference between a wireframe, a mockup, and a prototype
Sketch out a wireframe with just a pen and paper
Use Balsamiq to create wireframes at an intermediate level
Use a sketch system called POP for digitizing product sketches
Create specs for epics and user stories
Properly apply acceptance criteria
Run a variety of MVP experiments, such as pitch experiments, redirects, shadow buttons, and more
Correctly evaluate which product metrics to track and which to ignore
Apply the AARRR framework to your product
Apply the HEART framework to your product
Track your metrics using a variety of software
Create a product and feature roadmap
Create a product backlog and properly prioritize features
Calculate team velocity and build estimations for product delivery
Understand the difference between Agile and Waterfall development
Understand the difference between two popular Agile frames: Scrum and Kanban
Learn software development concepts like APIs, mobile development, Front End, Back End, MySQL, programming frameworks, and more

Description

Created by Cole Mercer, Evan Kimbrell
Last updated 2/2020
English



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