Sabina Rouge, a new girl in town who's a bit of a tomboy, walks around, looking around unfamiliarly. She seems to be searching for a particular building.

Not paying attention, she accidentally bumps into Avi Love. Avi yelps and drops the books she was carrying. As Sabina chats with Avi, a shy local girl, they hit it off right away. They like the same books and Sabina is impressed that Avi is into cosplay and good at makeup. Sabina moved to town a couple of weeks ago with her family just after she turned 18.

When Sabina asks Avi to show her where the library is, Avi is surprised, since she's not the most popular girl in school and it might mess up Sabina's reputation when school starts. Sabina insists that she doesn't care about this stuff and they head to the library together.

Over the course of the next couple of weeks, Sabina and Avi become close friends. One day, they're hanging out in the local coffee shop when Sabina meets Jillian Janson, Aria Lee and Aidra Fox, a clique of popular and bitchy girls who are the same age as Sabina. Jillian, the leader, sees something in Sabina and offers to give her a makeover.

Sabina is torn between hanging out with Avi and the popular girls. Ultimately, much to Avi's disappointment, Sabina chooses the popular girls.

After she gets her makeover, Sabina is brimming with newfound confidence. Jillian and her two followers begin to makeout. Sabina is reluctant to join in, but, wanting to be popular, Sabina ultimately agrees.

Looks like Sabina might just get her wish and be part of the popular clique, but at what price?