Torrent details for "Nelson-Field K. The Attention Economy. A Category Blueprint 2024 [andryold1]"    Log in to bookmark

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03-11-2024 11:39
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Textbook in PDF format

Equips advertisers with insights into human attention and its impact on media
Focuses on the application of attention metrics and creating a sustainable audience measurement system
Provides actionable insights for the effective creation of content, and best practice approach to advertising strategies

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