Description

When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.

UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You’ll use frameworks and patterns for content, methods to measure the content’s effectiveness, and processes to create the collaboration necessary for success. You’ll also structure your voice throughout so that the brand is easily recognizable to its audience.

   Learn how UX content works with the software development lifecycle
   Use a framework to align the UX content with product principles
   Explore content-first design to root UX text in conversation
   Learn how UX text patterns work with different voices
   Produce text that’s purposeful, concise, conversational, and clear

Book Details

   Language: English
   Published: 2021
   ISBN: 1492049395
   Format: True AZW3